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Lifecycle Marketing Manager- Customer Growth

3 hours, 8 minutes ago
United States
Full-time
Senior
Email Marketing Manager
Marketing and Growth
CRM Email Marketing
Apply Now
ActivTrak

ActivTrak

ActivTrak provides free workforce analytics software for productivity management, empowering teams with insights to optimize productivity and ensure compliance.

Professional Services
51-250
Founded 1995
$70M raised
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Description

  • Build and manage lifecycle programs spanning onboarding, adoption, value realization, expansion, renewal, and re-engagement.
  • Map customer journeys and identify key milestones, behaviors, and communication opportunities.
  • Translate lifecycle priorities into campaigns, workflows, and scalable customer experiences.
  • Develop onboarding, education, adoption, cross-sell, upsell, renewal, and re-engagement campaigns.
  • Segment customers by lifecycle stage, use case, persona, product adoption, account characteristics, and maturity.
  • Use behavioral and account signals to improve communication timing and relevance.
  • Test messaging, audiences, channels, timing, and journey structures to improve performance.
  • Define program goals, track lifecycle metrics, and share performance insights and recommendations with cross-functional partners.
  • Partner with Customer Success, Product Marketing, PLG, Sales, Marketing Operations, and Analytics on coordinated customer initiatives.
  • Explore responsible applications of AI to support personalization and program efficiency.

Requirements

  • 5+ years of experience in lifecycle, customer, or growth marketing within B2B SaaS.
  • Experience developing and executing email campaigns, nurture programs, or automated customer journeys.
  • Understanding of SaaS lifecycle factors influencing adoption, retention, and expansion.
  • Experience using customer, account, or behavioral data to create segmented communications.
  • Ability to manage programs from planning through launch, measurement, and optimization.
  • Strong project management and cross-functional collaboration skills.
  • Excellent written communication and campaign development skills.
  • Data-informed approach to understanding how marketing programs influence customer behavior.
  • Familiarity with marketing automation, CRM, customer engagement, or analytics platforms.

Benefits

  • Competitive compensation and benefits.
  • Remote position within the United States.
  • Minimal travel requirements.
  • Limited physical demands.
  • Inclusive equal opportunity workplace.

Interested in this position?

Apply directly on the company website

Apply Now

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