Product Engagement Manager

2 hours, 55 minutes ago
Full-time
Senior
Product Management
Thatch

Thatch

Thatch is a health benefits platform that combines financial technology and insurance services. Founded in October 2021 by Chris Ellis and Adam Stevenson, the company is based in San Francisco, with additional offices in New York and Austin. Thatch's mission is to decouple health insurance from employment, allowing businesses to offer personalized healthcare experiences to their employees. The platform serves as a Third-Party Administrator (TPA) and specializes in Individual Coverage Health Reimbursement Arrangements (ICHRA). Thatch simplifies health benefits administration by enabling employers to set tax-free healthcare budgets, which employees can use to select their own health insurance plans and additional benefits like mental health support and wellness programs. The company also provides a Visa debit card for employees to manage their healthcare spending easily. Thatch primarily targets small to mid-sized businesses and startups, offering a streamlined setup process and tools to help employers manage healthcare budgets effectively. With significant investor backing, Thatch is positioned to enhance the healthcare experience for businesses and their teams.

information technology & services
51-200
Founded 2021
$84M raised

Description

  • Identify where members, employers, and brokers get stuck and determine why.
  • Build and test engagement and conversion improvements across email, SMS/RCS, transactional messaging, and in-product experiences.
  • Own targeting, triggers, sequencing, frequency, and personalization logic.
  • Develop new engagement methods, including two-way messaging, RCS, personalization, and language preferences.
  • Collaborate with Product, Engineering, and Data on solutions beyond messaging.
  • Measure results, learn from experiments, and prioritize future initiatives.

Requirements

  • 5+ years of experience in growth, product engagement, lifecycle/CRM, or a similar role.
  • Demonstrated ownership of engagement or conversion metrics and shipped initiatives that improved them.
  • Hands-on experience with Braze or a similar platform, including building and testing journeys.
  • Ability to use data to identify problems, form hypotheses, and measure outcomes.
  • Product-oriented judgment about when messaging can solve a problem versus when the product must change.
  • Experience across multiple engagement surfaces beyond email.
  • Ability to use SQL or analytics tools to answer business questions.
  • Experience with complex customer journeys or products serving multiple audiences.
  • Experience in healthcare, benefits, fintech, or another regulated industry preferred.
  • Experience using AI in your work preferred.

Benefits

  • Estimated compensation range of $150,000–$195,000 USD.
  • Fully distributed work environment.
  • Ownership and autonomy in decision-making.
  • Collaborative, high-velocity environment focused on continuous improvement.

Interested in this position?

Apply directly on the company website

Apply Now

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