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Director, Marketing Analytics

6 days, 23 hours ago
United States
Full-time
Senior
Data Analyst
Data Science and Analytics
CRM Email Marketing Looker Power BI SQL Tableau
Apply Now
PlayON! Sports Network

PlayON! Sports Network

PlayON! Sports Network provides a comprehensive platform for high school sports programs, offering digital ticketing, live streaming, statistics, coaching tools, and social content to enhance community engagement and support student athletes.

Media
51-250
Founded 2006
$10M raised
View All Jobs 3

Description

  • Unify and analyze marketing data across NFHS Network, MaxPreps, and GoFan to build a holistic view of performance.
  • Conduct user-level analysis to identify behavioral trends, retention drivers, engagement drivers, and opportunities to increase ARPU.
  • Create executive-ready dashboards and help the marketing team move from manual reporting to modern BI tools.
  • Design and execute controlled experiments to measure lift, causality, and the incremental impact of campaigns and channels.
  • Refine attribution models to understand cross-channel contribution and inform media allocation decisions.
  • Own and maintain the Marketing Analytics roadmap, including priorities, sequencing, and long-term measurement strategy.
  • Surface growth opportunities across the brand portfolio through proactive analysis and insights.
  • Champion data adoption across the Marketing team and embed measurement into planning, creative development, and program decisions.
  • Partner with MarTech, Product, and Engineering on experimentation, attribution, and emerging data science and AI capabilities.
  • Translate complex multi-source datasets into clear recommendations for senior and executive stakeholders.

Requirements

  • 7+ years of experience in marketing analytics, business intelligence, or related data strategy roles, with a focus on digital marketing performance.
  • Expertise with BI tools such as Sigma, Looker, Tableau, or Power BI.
  • Advanced Excel or Google Sheets experience.
  • Strong SQL skills required.
  • Experience designing and evaluating multi-channel attribution models, incrementality tests, and marketing mix analyses.
  • Strong background in experiment design, statistical analysis, and data storytelling.
  • Proven ability to turn complex multi-source data into actionable insights for senior and executive stakeholders.
  • Experience working across multiple brands, data systems, and cross-functional teams in fast-paced environments.
  • Excellent communication skills with the ability to influence and align stakeholders without direct authority.
  • Familiarity with lifecycle, CRM, and paid media platforms such as email, subscription funnels, paid social, and paid search.
  • Experience defining and prioritizing analytics roadmaps or measurement strategies aligned to business goals.

Benefits

  • Multiple medical insurance plans.
  • Dental, vision, life, and disability insurance.
  • Employee Emergency Fund.
  • Company equity in the form of stock options.
  • Open PTO policy.
  • 401(k) plan with company match.
  • Hybrid/flexible work environment.

Interested in this position?

Apply directly on the company website

Apply Now

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