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Director, Retail Marketing

10 hours, 9 minutes ago
United States
Full-time
Executive
Head of Marketing
Sales and Business Development
CRM E-commerce
Apply Now
PAX

PAX

PAX is a leading company in the cannabis industry, offering exceptional vape, flower, and edible products for adults 21+. With a focus on consistent quality and memorable experiences, PAX delivers well-being through pure products and a genuine passion ...

Pharmaceuticals
201-500
Founded 2007
View All Jobs 5

Description

  • Develop and lead retail marketing strategy aligned with brand priorities, product launches, distribution growth, and revenue objectives.
  • Create channel and retailer segmentation strategies that tailor merchandising, marketing investment, and activation by commercial opportunity.
  • Partner with Sales to improve sell-through, productivity per door, retail relationships, and profitable growth.
  • Own retail marketing planning, budgets, resource allocation, and performance measurement.
  • Lead visual merchandising strategy and develop scalable fixtures, displays, signage, POS materials, and planograms.
  • Oversee merchandising development, production, deployment, and optimization across retail channels.
  • Develop national promotional programs for seasonal campaigns, product launches, evergreen offers, and strategic accounts.
  • Lead retail education, sales enablement, budtender engagement, field marketing, and brand ambassador programs.
  • Partner with eCommerce, CRM, and Brand Marketing on retail-driven consumer engagement, retention, and loyalty initiatives.
  • Lead the retail marketing team and external partners while using sales data and shopper insights to optimize investments and ensure compliant execution.

Requirements

  • 10+ years of progressive experience in retail, shopper, trade, or channel marketing, including significant leadership responsibility.
  • Deep expertise in visual merchandising and physical retail brand development, including fixtures, displays, POS materials, and scalable merchandising systems.
  • Proven experience developing shopper marketing, promotional, and retail activation programs that deliver measurable sales growth and ROI.
  • Experience building retail education, advocacy, and sales enablement programs that influence conversion and retail associate recommendations.
  • Background with premium consumer brands using third-party retail distribution; experience in consumer electronics, beauty, beverage, lifestyle, CPG, or cannabis is preferred.
  • Strong creative judgment and ability to translate brand strategy into commercially effective retail experiences.
  • Strong analytical and financial acumen, including budget management, promotional analysis, and marketing investment optimization.
  • Demonstrated ability to lead teams, agencies, and complex cross-functional initiatives in fast-paced, multi-market environments.
  • Willingness to travel approximately 30%, including occasional international travel.

Benefits

  • Base salary range of $160,000–$200,000 per year, plus equity and bi-annual performance reviews.
  • Fully funded medical, dental, and vision coverage.
  • 401(k) plan and generous PTO.
  • Paid parental leave and monthly wellness reimbursement.
  • Cell phone reimbursement and discounted PAX devices through the employee purchase program.
  • Employee Assistance Program with online legal support.
  • Weekly catered lunch, snacks, and beverages.
  • Dog-friendly San Francisco headquarters.

Interested in this position?

Apply directly on the company website

Apply Now

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