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Performance Marketing Specialist

2 hours, 2 minutes ago
Pakistan
Full-time
Mid Level
Digital Marketing Specialist
Marketing and Growth
CRM E-commerce Facebook Ads Google Ads Google Analytics Google Tag Manager HubSpot LinkedIn Ads Salesforce
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 58

Description

  • Build and manage paid campaigns across Google Ads, Meta, LinkedIn, and other platforms.
  • Plan and execute campaigns for lead generation, sales, and brand awareness.
  • Create and test ad creatives, targeting, and messaging.
  • Monitor campaign performance daily and identify optimization opportunities.
  • Run structured A/B tests across creatives, audiences, and landing pages.
  • Optimize budgets, bids, and targeting to improve ROI and efficiency.
  • Track performance metrics such as CTR, CPC, CPL, CPA, ROAS, and conversion rate.
  • Build reports with actionable insights and recommendations using Google Analytics, Tag Manager, and ad platforms.
  • Collaborate with content, creative, marketing, and sales teams to align campaigns with business goals.
  • Contribute data-backed feedback on creatives, messaging, and broader paid media strategy.

Requirements

  • 3+ years of experience managing paid marketing campaigns across Google Ads, Meta, and LinkedIn.
  • Proven track record of improving ROAS, reducing CPA, and scaling campaigns.
  • Strong understanding of PPC, attribution models, and conversion tracking.
  • Experience with Google Analytics and Google Tag Manager.
  • Strong analytical, communication, and project management skills.
  • Comfortable working remotely during U.S. time zones.
  • Experience with lead generation and e-commerce campaigns is preferred.
  • Familiarity with CRM and marketing automation tools such as HubSpot, Salesforce, or Marketo is preferred.
  • Experience with funnel marketing and audience segmentation is preferred.
  • Google Ads or Meta Ads certifications are preferred.
  • Experience managing multiple accounts or ad portfolios is preferred.

Benefits

  • Fully remote role with U.S. hours.
  • Opportunity to own and scale paid marketing campaigns across multiple platforms.
  • Direct impact on growth, revenue, and marketing performance.
  • Data-driven, performance-focused work environment.
  • Opportunity to test, experiment, and optimize at scale.
  • Strong ownership and autonomy.

Interested in this position?

Apply directly on the company website

Apply Now

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