Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Build and manage paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.
  • Execute lead-generation, sales, and customer-acquisition campaigns from setup through optimization.
  • Develop and test audiences, targeting, messaging, offers, and creative assets.
  • Manage campaign budgets, bidding strategies, and spend allocation.
  • Monitor performance daily and optimize CTR, CPC, CPL, CPA, conversion rates, and ROAS.
  • Run structured A/B tests across creatives, audiences, copy, and landing pages.
  • Manage and validate conversion tracking using Google Analytics and Google Tag Manager.
  • Analyze cross-channel campaign and funnel performance and deliver actionable reports.
  • Collaborate with marketing, sales, content, and design teams to align campaigns with revenue goals.
  • Identify winning campaigns and scale them while staying current on platform changes and best practices.

Requirements

  • 3+ years of hands-on performance marketing or paid media experience.
  • Strong experience managing Google Ads and Meta Ads campaigns.
  • Experience with LinkedIn Ads is strongly preferred.
  • Proven ability to improve ROAS, CPA, CPL, and conversion rates.
  • Strong understanding of PPC, attribution, audience targeting, and conversion tracking.
  • Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager.
  • Strong analytical, reporting, English communication, and project-management skills.
  • Ability to independently launch, optimize, and scale paid campaigns.
  • Availability during U.S. business hours.
  • Lead-generation or e-commerce experience, HubSpot/Salesforce/Marketo experience, funnel optimization, audience segmentation, platform certifications, and multi-account or large-budget experience are preferred.

Benefits

  • Fully remote work opportunity.
  • Autonomy and ownership of paid acquisition across multiple platforms.
  • Direct impact on lead generation, revenue, and business growth.
  • Opportunity to test, optimize, and scale campaigns in a data-driven environment.
  • Professional growth opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Senior Digital Marketing Specialist.

Join a software and technology company as a Senior Digital Marketing Specialist to lead data-driven campaigns that build brand visibility, generate qualified B2B leads, and support growth across local and international markets.

Content Marketing Copywriting CRM Digital Marketing Email Marketing Facebook Ads Google Ads Google Tag Manager Keyword Research LinkedIn Ads SEM SEO
1 day, 3 hours ago

Performance Marketing Specialist

Clients Blackbox 1-10 Professional Services

Clients Blackbox is hiring a Paid Media Strategist / Account Strategist to own Meta advertising strategy, execution, and client relationships for financial advisors seeking qualified high-net-worth prospect appointments.

1 day, 3 hours ago

Digital Marketing Specialist (004 - 1417)

Join an Australia-based client as a remote Digital Marketing Specialist to plan and optimise multi-channel campaigns that build brand visibility, generate qualified leads, and support business growth.

Content Marketing Copywriting Digital Marketing Email Marketing Keyword Research SEO
2 days, 15 hours ago

Digital Marketing Expression of Interest, RYNO

EverService 51-200 Professional Services

Join RYNO Strategic Solutions’ talent network for future non-entry-level digital marketing, client success, development, or web project management roles supporting Home Service and Legal clients’ online growth.

Digital Marketing SEO
4 days, 3 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers