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Senior Digital Marketing Specialist.

1 hour, 12 minutes ago
Egypt
Full-time
Senior
Digital Marketing Specialist
Marketing and Growth
Content Marketing Copywriting CRM Digital Marketing Email Marketing Facebook Ads Google Ads Google Tag Manager Keyword Research LinkedIn Ads SEM SEO
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Company

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Description

  • Develop and execute digital marketing strategies aligned with business objectives and growth targets.
  • Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
  • Promote software products, technology solutions, and service offerings through targeted digital campaigns.
  • Manage the company’s digital presence across social media, website channels, and other online touchpoints.
  • Develop content strategies that clearly communicate technical value propositions, product features, and business benefits.
  • Drive B2B lead generation and sales-pipeline support through landing pages, targeted campaigns, and conversion initiatives.
  • Conduct market, competitor, audience, and keyword research to identify growth opportunities.
  • Collaborate with sales, business development, design, content, and product teams on campaign assets and lead-quality needs.
  • Monitor KPIs, analyze campaign performance, and recommend optimizations to improve cost per lead, conversion rates, customer acquisition, and return on ad spend.
  • Manage SEO, SEM, email marketing, marketing automation, lead nurturing, and digital marketing budgets.

Requirements

  • 4–6+ years of proven digital marketing experience, preferably in software, SaaS, IT, technology, or B2B services.
  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  • Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and other advertising platforms.
  • Strong understanding of B2B marketing, lead generation, customer acquisition, and conversion optimization.
  • Experience promoting technical products, software solutions, or technology services (preferred).
  • Knowledge of SEO, SEM, content marketing, email marketing, and social media strategy.
  • Proficiency with Google Analytics 4, Google Tag Manager, Google Search Console, and digital reporting tools.
  • Experience with CRM systems, marketing automation platforms, and lead tracking (preferred).
  • Strong analytical, copywriting, communication, project management, and problem-solving abilities.
  • Strong written and spoken English, with the ability to manage multiple campaigns and collaborate across teams.

Benefits

  • Competitive compensation package.
  • Professional growth and development opportunities.
  • Collaborative, technology-focused work environment.
  • Opportunity to directly contribute to digital growth and business expansion.

Interested in this position?

Apply directly on the company website

Apply Now

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