Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services

Information Technology

Founded 2023

29 open positions

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Performance Marketing Specialist

3 days, 9 hours ago

Pakistan

Full-time

Mid Level

Digital Marketing Specialist

Marketing and Growth

CRM E-commerce Facebook Ads Google Ads Google Analytics Google Tag Manager HubSpot Instagram API LinkedIn Ads Salesforce

Apply Now

Pavago

IT Services

Founded 2023

View All Jobs 29

Description

Plan, build, and manage paid campaigns across Google Ads, Meta, LinkedIn, and other platforms.
Execute campaigns for lead generation, sales, and brand awareness.
Create and test ad creatives, targeting, and messaging.
Monitor campaign performance daily and identify optimization opportunities.
Run structured A/B tests across creatives, audiences, and landing pages.
Optimize budgets, bids, and targeting to improve ROI and efficiency.
Track and analyze key performance metrics, including CTR, CPC, CPL, CPA, ROAS, and conversion rate.
Build performance reports with actionable insights and recommendations.
Collaborate with content, creative, marketing, and sales teams to align campaigns with business goals.
Contribute data-backed feedback to improve creatives, messaging, and paid media strategy.

Requirements

3+ years of experience managing paid marketing campaigns across Google Ads, Meta, and LinkedIn.
Proven track record of improving ROAS, reducing CPA, and scaling campaigns.
Strong understanding of PPC, attribution models, and conversion tracking.
Experience with Google Analytics and Google Tag Manager.
Strong analytical, communication, and project management skills.
Comfortable working remotely during U.S. time zones.
Experience with lead generation and e-commerce campaigns is preferred.
Familiarity with CRM and marketing automation tools such as HubSpot, Salesforce, or Marketo is preferred.
Experience with funnel marketing and audience segmentation is preferred.
Google Ads or Meta Ads certifications are preferred.
Experience managing multiple accounts or ad portfolios is preferred.

Benefits

Fully remote role.
Work during U.S. hours.
Opportunity to own and scale paid marketing campaigns across multiple platforms.
Direct impact on growth, revenue, and marketing performance.
Data-driven, performance-focused work environment.
Opportunity to test, experiment, and optimize at scale.
Strong ownership and autonomy.

Interested in this position?

Apply directly on the company website

Apply Now

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