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Performance Marketing Specialist

1 month, 1 week ago
Canada
Full-time
Junior
Digital Marketing Specialist
Marketing and Growth
Digital Marketing Google Ads Google Analytics Google Tag Manager LinkedIn Ads SEO
Apply Now
D2L

D2L

D2L specializes in providing an integrated online learning platform, Brightspace, which offers cloud-based learning solutions designed to enhance educational experiences for schools, businesses, and various sectors by leveraging data-driven technology ...

Diversified Consumer Services
1K-5K
Founded 1999
$165M raised
View All Jobs 14

Description

  • Support the creation and management of new LinkedIn Ad campaigns for the B2B market.
  • Support the execution and optimization of Paid Search campaigns in Google Ads for North American and international markets.
  • Support the execution of ABM marketing display campaigns.
  • Create landing pages for performance marketing campaigns with support from the web experience team.
  • Partner with the creative team and external freelancers to develop campaign assets.
  • Support the management of external agencies and/or channel partners.
  • Report success metrics and provide insights and recommendations on paid search and paid social performance.
  • Assist with project and resource planning as needed.
  • Work with the web, SEO, and content teams to share keyword insights and findings.
  • Support the performance marketing team with ABM and SEO efforts.

Requirements

  • Knowledge of digital marketing tactics and channels.
  • Knowledge of Paid Search and/or Paid Social channels, including Google Ads and LinkedIn Ads.
  • Experience working in SaaS and/or B2B verticals is preferred.
  • Experience with tracking technologies including Google Tag Manager and Google Analytics is preferred but not required.
  • Ability to create positive external relationships and manage internal cross-functional stakeholders.
  • Strong organization and project management skills.
  • Ability to handle multiple projects simultaneously in a fast-paced, deadline-driven environment with changing priorities.
  • Strong analytical and research skills.
  • Attention to detail.
  • Proven team player who is flexible and adaptable.

Benefits

  • Base salary range of $60,000–$72,000 CAD.
  • Eligible for additional compensation and benefits including a Wellness Subsidy, Equity Grants, and a Variable Incentive.
  • Flexible work arrangements.
  • Learning and growth opportunities, including tuition reimbursement of up to $4,000 CAD through the SkillsWave Program.
  • 2 paid days off for SkillsWave-related activities such as exams or final assignments.
  • Employee wellbeing support, including access to mental health services, EFAP, and financial planning resources.
  • Retirement planning support.
  • 2 paid volunteer days.
  • Competitive benefits package, home internet reimbursements, employee referral program, wellness reimbursement, employee recognition, social events, and dog-friendly offices at select locations.

Interested in this position?

Apply directly on the company website

Apply Now

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