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Fortis Media - Senior Performance Marketing Specialist

2 weeks, 6 days ago
North Macedonia, Serbia, Georgia, Bosnia and Herzegovina, Croatia, Lithuania
Full-time
Senior
Digital Marketing Specialist
Marketing and Growth
Facebook Ads Google Ads Google Tag Manager TikTok
Apply Now
Jobrack

Jobrack

JobRack is the first specialized remote worker job board and done-for-you service connecting businesses with high-quality Eastern European developers, project managers, virtual assistants, and other remote workers. The platform facilitates the hiring p...

Professional Services
11-50
Founded 2016
View All Jobs 16

Description

  • Develop client-specific paid media strategies and lead end-to-end campaign delivery across Meta, TikTok, and other relevant channels.
  • Build campaign structures, audience strategies, budget plans, and testing roadmaps.
  • Run A/B tests and use results to improve campaign performance and achieve goals.
  • Monitor live campaign performance and optimize targeting, creatives, placements, bids, and budgets.
  • Interpret campaign data into actionable insights, recommendations, and optimization plans.
  • Ensure accurate conversion tracking, campaign measurement, and forecasting processes.
  • Lead reporting and forecasting while translating performance data into clear next steps.
  • Advise on creative direction based on campaign performance, platform best practices, and business objectives.
  • Collaborate with the Digital Account Strategist to support client success and account growth.
  • Participate in client meetings and support proposals, sales conversations, SOP improvements, and workflow enhancements.

Requirements

  • 5+ years of hands-on paid media experience, ideally in an agency environment.
  • Strong expertise with Meta Ads and TikTok Ads.
  • Knowledge of DSP and programmatic advertising.
  • Proven ability to plan, strategize, lead, and execute campaigns end to end.
  • Strong understanding of optimization, attribution, reporting, forecasting, conversion tracking, UTM structures, and naming conventions.
  • Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
  • Experience with ad performance tracking tools such as Keitaro.
  • Proven experience with campaign cloaking.
  • Ability to QA tracking, diagnose delivery issues, and explain measurement methodologies confidently.
  • Strong analytical skills with the ability to turn data into actionable recommendations.
  • Experience working directly with clients and managing stakeholder relationships.
  • Ability to provide creative direction and collaborate effectively with designers and creative teams.
  • Experience making proactive campaign adjustments based on performance data.
  • Fluent English communication skills.
  • Experience working in iGaming or other highly regulated industries, with willingness to continue in these sectors.
  • Knowledge of purchasing and setting up advertising accounts when needed.
  • Ability to migrate campaigns and advertising accounts between business managers and platforms.
  • Experience with Google Ads, Snapchat Ads, or Amazon Ads is a plus.
  • Knowledge or experience with Progressive Web Apps (PWA) is a plus.

Benefits

  • €3,500–€4,500 monthly gross salary, with flexibility for exceptional candidates.
  • Full-time, fully remote position.
  • 20 days of paid vacation annually.
  • 1 personal day every quarter.
  • Fully paid workation once per year.
  • Choice of public holidays based on either your home country or Lithuania.
  • Opportunity to join the team in Vilnius for onboarding.
  • Work with large budgets, complex campaigns, and ambitious clients in fast-moving industries.

Interested in this position?

Apply directly on the company website

Apply Now

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