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Sr. Digital Marketing Specialist (Hybrid)

1 month ago
India
Full-time
Senior
Digital Marketing Specialist
Marketing and Growth
Digital Marketing Google Ads Keyword Research LinkedIn Ads SEMrush SEO
Apply Now
Smartsheet

Smartsheet

Smartsheet provides an enterprise work management platform that enables teams to efficiently manage projects, automate processes, and enhance collaboration through a user-friendly interface that combines spreadsheet functionality with advanced workflow...

Internet Software & Services
1K-5K
Founded 2005
View All Jobs 64

Description

  • Build and maintain measurement frameworks for SEO and AEO performance, including visibility, keyword rankings, content gaps, and pipeline attribution.
  • Analyze Smartsheet’s visibility across AI search experiences such as ChatGPT, Gemini, Perplexity, and Google AI Mode/Overview.
  • Translate performance data into clear priorities and recommendations for content and strategy teams.
  • Monitor algorithm changes, AI search trends, and competitive dynamics to inform planning.
  • Conduct audits of paid search and paid social accounts to identify inefficiencies, gaps, and ROI improvement opportunities.
  • Develop and execute testing strategies across ad copy, audiences, bidding approaches, and landing pages.
  • Partner with paid media leads on performance analysis, budget scenarios, and channel mix decisions.
  • Manage budget tracking, vendor invoice management, reconciliation, and reporting across paid channels.
  • Synthesize channel performance into concise narratives for senior stakeholders.
  • Partner with marketing operations, analytics, and finance to improve data infrastructure and measurement quality.

Requirements

  • 8-10 years of experience in demand generation, performance marketing, or digital marketing with hands-on experience in both paid media and SEO.
  • Deep working knowledge of paid search and paid social platforms, including Google Ads, LinkedIn Ads, and Microsoft Ads.
  • Strong SEO expertise in keyword research, competitive analysis, on-page optimization, content gap analysis, and rank tracking.
  • Understanding of AEO and how AI search is changing organic visibility.
  • Proven ability to build performance frameworks and dashboards that connect channel activity to business outcomes, ideally including pipeline contribution.
  • Experience managing financial processes across paid channels, including budget tracking, reconciliation, and vendor billing.
  • Strong analytical skills with the ability to work across large datasets and communicate insights clearly to technical and non-technical audiences.
  • Excellent written and verbal communication in English, including presenting findings to senior stakeholders.
  • Comfort operating independently in a global, cross-functional environment and navigating ambiguity.
  • Experience with AEO tools or AI engine visibility tracking, such as AirOps or Profound, is preferred.
  • Familiarity with B2B SaaS demand generation and MQL/pipeline attribution models is preferred.
  • Working knowledge of SEMrush, Ahrefs, or similar SEO platforms is preferred.
  • Experience integrating paid and organic search efforts is preferred.

Benefits

  • Remote-first role, indicated by #LI-Remote.
  • Opportunity to work on high-impact marketing initiatives at a global company.
  • Supportive environment that values diverse perspectives and nontraditional career paths.
  • Freedom to explore, push boundaries, and grow beyond your role.
  • Interview accommodations available to support a comfortable candidate experience.

Interested in this position?

Apply directly on the company website

Apply Now

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