Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Build, launch, and manage paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
  • Manage campaign budgets, bidding strategies, targeting, placements, and account performance.
  • Develop and test audiences, messaging, creatives, landing pages, offers, and campaign structures.
  • Monitor and optimize ROAS, CPA, CPL, CTR, conversion rates, and budget efficiency.
  • Identify underperforming campaigns, implement improvements, and scale profitable initiatives.
  • Maintain conversion tracking and attribution, analyze funnel performance, and troubleshoot data issues.
  • Prepare weekly and monthly performance reports with actionable recommendations for stakeholders.
  • Collaborate with creative, content, sales, and marketing teams to improve ad assets, lead quality, and conversion outcomes.

Requirements

  • 3+ years of hands-on performance marketing or paid media experience.
  • Experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, or similar platforms.
  • Strong knowledge of PPC, paid acquisition, conversion tracking, attribution, funnel optimization, and audience targeting.
  • Experience using Google Analytics, Google Tag Manager, and advertising-platform analytics.
  • Demonstrated ability to improve ROAS, reduce CPA and CPL, optimize conversion rates, and scale successful campaigns.
  • Experience managing multiple campaigns and advertising budgets.
  • Strong analytical, problem-solving, written, and verbal English communication skills.
  • Ability to work remotely during U.S. business hours.
  • Experience with lead-generation and e-commerce campaigns (preferred).
  • Familiarity with HubSpot, Salesforce, Marketo, CRM or marketing automation platforms, relevant ad-platform certifications, or SaaS, agency, professional-services, or high-growth startup environments (preferred).

Benefits

  • Fully remote full-time role.
  • Opportunity to work across Google, Meta, LinkedIn, and other paid media channels.
  • Direct impact on lead generation, customer acquisition, and revenue growth.
  • Growth path to Senior Performance Marketing Specialist, Paid Media Manager, Growth Marketing Manager, or Head of Performance Marketing.

Interested in this position?

Apply directly on the company website

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