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Performance Marketing Specialist

1 day, 14 hours ago
Kenya, South Africa
Full-time
Mid Level
Digital Marketing Specialist
Marketing and Growth
Email Marketing Facebook Ads Google Ads Google Analytics Google Tag Manager HubSpot LinkedIn Ads Salesforce SEO
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 33

Description

  • Build, launch, and manage paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, display, and retargeting channels.
  • Develop campaigns to support lead generation, sales, conversions, brand awareness, and remarketing objectives.
  • Monitor campaign performance daily and make real-time adjustments to improve efficiency and profitability.
  • Optimize campaign structure, audience targeting, budget allocation, bid strategies, and audience segmentation.
  • Run structured A/B tests on headlines, ad copy, creatives, landing pages, and calls to action.
  • Collaborate with creative and content teams to develop high-performing assets and improve messaging and conversion rates.
  • Implement and maintain tracking and attribution systems, including GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
  • Analyze user behavior, funnel drop-offs, and conversion paths to identify opportunities to improve ROI.
  • Prepare weekly performance reports, campaign summaries, and optimization recommendations for leadership.
  • Work cross-functionally with marketing, design, content, and sales teams to align paid media with broader business goals.

Requirements

  • 3+ years of hands-on paid media experience.
  • Strong experience with Google Ads, Meta Ads Manager, and LinkedIn Ads.
  • Proven ability to scale campaigns profitably, reduce CPA, and improve ROAS.
  • Strong understanding of PPC, attribution models, conversion tracking, and funnel optimization.
  • Experience with Google Analytics (GA4), Google Tag Manager, and reporting dashboards.
  • Strong analytical and communication skills.
  • Experience with lead generation campaigns, e-commerce campaigns, and retargeting funnels is ideal.
  • Familiarity with HubSpot, Salesforce, Marketo, and marketing automation workflows is preferred.
  • Experience managing multiple ad accounts, client portfolios, or large monthly ad spend is preferred.
  • Google Ads and Meta certifications are preferred.

Benefits

  • Remote role with working hours aligned to U.S. time zones.
  • Direct impact on revenue and business growth.
  • Opportunity to manage large-scale paid campaigns across multiple platforms.
  • Strong ownership and autonomy in campaign management.
  • Exposure to multiple advertising platforms and funnels.
  • Opportunity to grow into senior growth or paid media leadership roles.

Interested in this position?

Apply directly on the company website

Apply Now

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