Outbound Lead Generation Specialist - (Cold Email Focus)

5 hours, 28 minutes ago
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Build highly targeted prospect lists and segment them by ICP, industry, role, company size, and geography.
  • Validate, clean, and maintain prospect data and organized outreach tracking systems.
  • Write cold email copy, subject lines, and calls to action tailored to target audiences.
  • Build and launch multi-step outbound email campaigns across 4–8 touchpoints.
  • Personalize messaging using prospect, company, and industry insights.
  • Monitor campaigns daily and optimize performance based on engagement and conversion metrics.
  • Manage domain warmup, inbox reputation, and deliverability health using outbound tools and platforms.
  • Track, analyze, and report on campaign performance, including A/B tests and outreach dashboards.
  • Monitor replies, qualify interested prospects, and route qualified leads to sales teams with context.
  • Maintain accurate CRM records and ensure campaign compliance with CAN-SPAM, GDPR, and CCPA.

Requirements

  • 1–2 years of experience in cold email outreach, outbound lead generation, SDR, or outbound marketing roles.
  • Hands-on experience with tools such as Apollo, Instantly, Lemlist, Smartlead, or Woodpecker.
  • Experience writing outbound email copy and managing campaigns.
  • Strong Excel or Google Sheets skills for prospect and campaign management.
  • Excellent written English communication skills.
  • Experience managing deliverability and inbox health at scale, preferred.
  • Familiarity with DNS setup, SPF, DKIM, and DMARC basics, preferred.
  • Experience generating outbound pipeline for B2B SaaS, agencies, or service businesses, preferred.
  • Experience working closely with SDR or Account Executive teams, preferred.
  • Familiarity with outbound automation and CRM workflows, preferred.

Interested in this position?

Apply directly on the company website

Apply Now

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