Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Build, launch, and optimize paid campaigns across Google, Meta, LinkedIn, YouTube, TikTok, Reddit, and X.
  • Own audience targeting, segmentation, ad copy, creative direction, budgets, and campaign optimization.
  • Develop full-funnel B2B lead-generation campaigns and scale winning initiatives while maintaining efficient CPL, CPA, and ROAS.
  • Drive organic growth and content strategies across LinkedIn, X, Instagram, TikTok, Reddit, and YouTube.
  • Test messaging, hooks, offers, creatives, landing pages, audiences, and bidding strategies through structured experiments.
  • Monitor acquisition funnels, identify bottlenecks, and improve conversion rates, pipeline, and revenue contribution.
  • Manage GA4, Google Tag Manager, pixels, conversion tracking, and UTM governance.
  • Build performance dashboards and reports and translate findings into recommendations for leadership.
  • Collaborate with sales, designers, content creators, and leadership to align campaigns with revenue goals and improve conversion paths.
  • Identify and test new acquisition channels and growth opportunities.

Requirements

  • 3+ years of hands-on growth marketing or performance marketing experience.
  • Strong experience with Google Ads, Meta Ads, and LinkedIn Ads.
  • Experience with additional paid channels such as TikTok, YouTube, Reddit, or X.
  • Proven ability to generate qualified leads, pipeline, and measurable revenue.
  • Strong knowledge of PPC, full-funnel acquisition, audience segmentation, attribution, and conversion optimization.
  • Hands-on experience with GA4 and Google Tag Manager.
  • Strong conversion-focused copywriting and messaging abilities.
  • Ability to independently launch, optimize, and scale campaigns using an experimentation-first approach.
  • Organic social or content-led growth experience (preferred).
  • Experience with HubSpot, Salesforce, or Marketo; managing multiple accounts or significant ad budgets; Canva or Adobe Creative Suite; or Google Ads/Meta certifications (preferred).

Benefits

  • Fully remote role working U.S. business hours.
  • Ownership across paid and organic growth initiatives.
  • Direct impact on pipeline and revenue outcomes.
  • Autonomy to test new channels, creatives, and growth strategies.
  • Opportunity to build and scale a multi-channel acquisition engine.

Interested in this position?

Apply directly on the company website

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