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Growth Marketing Manager (Paid + Organic Acquisition)

1 hour, 8 minutes ago
Mexico, Brazil, Colombia, Costa Rica
Full-time
Mid Level
Growth Marketing Manager
Marketing and Growth
Copywriting Facebook Ads Google Ads Google Analytics Google Tag Manager HubSpot Instagram API LinkedIn Ads Salesforce TikTok
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 60

Description

  • Build and manage paid media campaigns across Google Ads, Meta, LinkedIn, X, Reddit, TikTok, YouTube, and emerging channels.
  • Launch campaigns end to end, including targeting, audience segmentation, tracking, ad copy, creative direction, and optimization.
  • Develop full-funnel acquisition strategies focused on B2B lead generation, pipeline growth, and conversion optimization.
  • Continuously test hooks, messaging, creatives, audiences, offers, and landing pages to improve performance.
  • Own organic growth across LinkedIn, X, Instagram, TikTok, Reddit, and YouTube.
  • Develop and execute content strategies that support paid acquisition and test messaging organically before scaling.
  • Monitor campaign performance daily and optimize for CPL, CPA, ROAS, CVR, pipeline growth, and budget efficiency.
  • Run structured A/B tests across creatives, audiences, landing pages, and bidding strategies.
  • Own analytics, tracking, and attribution across GA4, Google Tag Manager, conversion tracking, pixel implementation, and UTM structures.
  • Create reporting dashboards, analyze funnel performance, identify bottlenecks, and recommend growth improvements.
  • Align marketing efforts with sales goals, pipeline targets, and revenue objectives.
  • Collaborate with designers, content creators, leadership, and sales teams to improve landing pages, messaging, creative performance, and funnel conversion rates.

Requirements

  • 3+ years of hands-on growth or performance marketing experience.
  • Strong platform-native experience with Google Ads, Meta Ads, and LinkedIn Ads.
  • Experience running campaigns across X (Twitter), TikTok, Reddit, and YouTube.
  • Proven success generating qualified leads, measurable pipeline, and revenue growth.
  • Deep understanding of PPC, audience segmentation, funnel optimization, attribution, and conversion tracking.
  • Strong experience with GA4, Google Tag Manager, and performance reporting.
  • Strong copywriting and messaging skills focused on conversion.
  • Ability to independently launch, optimize, and scale campaigns.
  • Experience with organic social growth and content-led acquisition is preferred.
  • Familiarity with HubSpot, Salesforce, or Marketo is preferred.
  • Experience managing multiple accounts and high ad-spend budgets is preferred.
  • Canva or Adobe Creative Suite experience is preferred.
  • Google Ads and/or Meta certifications are preferred.

Benefits

  • Remote, full-time position.
  • Work across U.S. time zones.
  • High ownership across both paid and organic growth.
  • Opportunity to lead multi-platform growth experimentation.
  • Direct impact on revenue growth and pipeline performance.
  • Fast-moving, execution-focused environment.
  • Strong autonomy and creative ownership.

Interested in this position?

Apply directly on the company website

Apply Now

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