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Growth Architect

3 hours, 28 minutes ago
Mexico, Argentina, Bolivia, Chile, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Colombia, Costa Rica, Cuba, Ecuador
Full-time
Lead
Growth Marketing Manager
Project and Program Management
CRM Digital Marketing Facebook Ads Google Ads Monday.com SEO
Apply Now
TurFresh

TurFresh

TurFresh offers turf cleaning services and artificial grass cleaning products with specialized enzymes to eliminate pet turf odor and rejuvenate synthetic turf.

Professional Services
11-50
Founded 2010
View All Jobs 43

Description

  • Design and optimize the end-to-end customer journey from search impression and acquisition traffic through GoHighLevel lead capture, nurture, and retention.
  • Own lead-generation performance across Google Ads, Meta Ads, and other paid media channels.
  • Optimize channel performance for customer acquisition cost, return on ad spend, lead quality, and lead volume.
  • Lead and coordinate a remote cross-functional team spanning PPC, SEO, social, design, CRM, and marketing automation.
  • Set team priorities, assign work, establish KPIs, and coach team members to improve performance.
  • Translate business goals into actionable growth strategies, forecasts, budgets, and high-impact initiatives.
  • Implement marketing workflows, SOPs, playbooks, QA checklists, and reporting processes to improve execution consistency and speed.
  • Oversee paid campaign launches and provide final approval for creatives, landing pages, and tracking infrastructure.
  • Maintain performance dashboards and report CPL, ROAS, conversion rate, pipeline value, and insights to leadership.
  • Partner with Sales and executive leadership to align lead quality, funnel performance, and revenue goals.

Requirements

  • 5+ years of digital marketing experience, including at least 3 years focused on PPC and ROI optimization.
  • Performance marketing experience in lead-generation-driven business models.
  • Experience managing and scaling remote, cross-functional marketing teams.
  • Proficiency with Google Ads, Meta Ads, and analytics tools such as GA4 and Looker Studio.
  • Knowledge of SEO, CRM systems, marketing automation, and user journey mapping.
  • Familiarity with GoHighLevel, Monday.com, or similar tools.
  • Strong leadership, project management, communication, and data-analysis capabilities.
  • Ability to identify funnel inefficiencies and make decisions based on conversion and campaign data.
  • Deep experience with GoHighLevel logic, triggers, snapshots, and behavior-based automated nurture journeys (preferred).
  • Experience in a B2C startup, managing offshore teams, working asynchronously across time zones, and optimizing media, landing pages, A/B tests, or SEO tools (preferred).

Interested in this position?

Apply directly on the company website

Apply Now

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