TurFresh

TurFresh

TurFresh offers turf cleaning services and artificial grass cleaning products with specialized enzymes to eliminate pet turf odor and rejuvenate synthetic turf.

Professional Services
11-50
Founded 2010

Description

  • Design and optimize the end-to-end customer journey from acquisition traffic through lead nurturing and retention.
  • Own lead generation performance across Google Ads, Meta Ads, and other paid channels.
  • Optimize customer acquisition cost, return on ad spend, lead quality, and lead volume across channels.
  • Lead and coordinate a remote cross-functional team spanning PPC, SEO, design, CRM, and marketing automation.
  • Set team KPIs, assign work, coach specialists, and maintain alignment with growth objectives.
  • Implement scalable processes, SOPs, playbooks, QA checklists, and reporting systems for campaign operations.
  • Oversee paid-media campaign launches, management, and optimization, with final sign-off on creatives, landing pages, and tracking infrastructure.
  • Maintain performance dashboards and report weekly and monthly insights on CPL, ROAS, conversion rate, and pipeline value.
  • Partner with Sales and executive leadership on lead quality, forecasting, budgeting, and high-impact growth priorities.

Requirements

  • 5+ years of digital marketing experience, including at least 3 years focused on PPC and ROI optimization.
  • Performance marketing experience in lead generation-driven business models.
  • Experience managing and scaling remote, cross-functional marketing teams.
  • Proficiency with Google Ads, Meta Ads, and analytics tools such as GA4 and Looker Studio.
  • Knowledge of SEO, marketing automation, CRM systems, and user journey mapping.
  • Familiarity with GoHighLevel, Monday.com, or similar tools.
  • Strong leadership, project management, communication, and data-analysis capabilities.
  • Ability to identify funnel inefficiencies and make decisions based on conversion data.
  • Deep experience with GoHighLevel logic, triggers, snapshots, and behavior-based automated nurture journeys (preferred).
  • Experience in a B2C startup, managing offshore teams, working asynchronously across time zones, and optimizing media or landing pages through A/B testing and SEO tools (preferred).

Interested in this position?

Apply directly on the company website

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