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Ecommerce Manager

10 hours, 9 minutes ago
Australia, Pakistan
Full-time
Mid Level
Marketing Manager
Marketing and Growth
CSS Email Marketing Facebook Ads Google Ads Google Analytics Google Tag Manager Hotjar HTML JavaScript SEO Shopify
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 51

Description

  • Own overall ecommerce store performance and the customer journey across acquisition, conversion, retention, merchandising, and customer experience.
  • Analyze customer behavior and performance data to identify bottlenecks, opportunities, and growth initiatives.
  • Drive initiatives to improve revenue, conversion rate, average order value, and customer lifetime value.
  • Optimize the Shopify storefront, including product pages, collection pages, landing pages, navigation, merchandising, and checkout flows.
  • Identify and resolve friction points across desktop and mobile experiences, and implement theme-level Shopify improvements where appropriate.
  • Develop and execute conversion rate optimization initiatives, including testing offers, bundles, upsells, cross-sells, product presentation, and purchase flows.
  • Analyze creative performance and provide data-driven recommendations to improve campaign and website performance.
  • Manage Meta Ads and Google Ads campaigns, including audience strategies, testing frameworks, scaling plans, and budget allocation.
  • Oversee retention marketing programs in Klaviyo, including segmentation, lifecycle campaigns, automated flows, and email performance optimization.
  • Conduct technical SEO audits, improve site health and search visibility, and deliver monthly reporting with actionable recommendations.

Requirements

  • 3+ years of experience driving growth for ecommerce or DTC brands.
  • Strong hands-on experience managing Meta Ads for ecommerce businesses.
  • Strong hands-on experience managing Google Ads, including Search, Shopping, and Performance Max campaigns.
  • Proven experience owning the full ecommerce funnel from acquisition through conversion and retention.
  • Strong Shopify experience with direct involvement in storefront optimization, merchandising, conversion funnels, and customer journey improvements.
  • Demonstrated success improving ecommerce conversion rates through CRO initiatives.
  • Experience optimizing product pages, collection pages, landing pages, offers, bundles, upsells, and checkout experiences.
  • Experience using behavioral analytics tools such as Hotjar, Microsoft Clarity, Lucky Orange, or similar platforms.
  • Experience developing creative testing strategies and providing performance-based creative recommendations.
  • Strong understanding of ecommerce metrics including ROAS, MER, CPA, CAC, AOV, LTV, conversion rate, and retention metrics.
  • Hands-on experience with Klaviyo, lifecycle marketing, segmentation, automation flows, and retention strategies.
  • Strong technical SEO knowledge.
  • Experience using GA4 and ecommerce analytics tools to identify performance opportunities.
  • Excellent written and verbal English communication skills.
  • Ability to work independently and make data-driven recommendations.
  • Experience editing Shopify Liquid, HTML, CSS, or JavaScript is preferred.
  • Experience with Google Tag Manager is preferred.
  • Strong ecommerce UX knowledge is preferred.
  • Experience with A/B testing platforms and experimentation frameworks is preferred.
  • Experience working with DTC consumer brands is preferred.
  • Understanding of AI search optimization and LLM-driven discovery is preferred.

Benefits

  • Full-time, remote position.
  • Working hours aligned to AEST business hours.
  • Opportunity to work directly with company leadership on ecommerce growth strategy.

Interested in this position?

Apply directly on the company website

Apply Now

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