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Ecommerce Growth Manager

10 hours, 44 minutes ago
Philippines
Full-time
Mid Level
Growth Marketing Manager
Marketing and Growth
CSS E-commerce Facebook Ads Google Ads Google Tag Manager Hotjar HTML JavaScript SEO Shopify UX Design
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 58

Description

  • Own and manage Meta Ads and Google Ads accounts end-to-end, including campaign structure, budgets, bidding, and testing.
  • Upload and manage creative assets provided by the internal creative team across paid and retention channels.
  • Build audience strategies, including custom audiences, lookalikes, retargeting pools, and exclusions.
  • Implement, audit, and troubleshoot tracking systems such as Pixels, Conversion APIs, event tracking, and analytics setups.
  • Analyze paid media performance and optimize campaigns to improve ROAS, reduce CPA, and guide budget allocation.
  • Own ongoing optimization of the Shopify storefront, including landing pages, product pages, collections, checkout flows, and mobile experiences.
  • Identify conversion bottlenecks using data analysis and customer behavior insights, and implement CRO improvements in Shopify.
  • Work with developers on advanced Shopify changes and present growth recommendations to leadership.
  • Manage Klaviyo segmentation, lifecycle campaigns, automated flows, and retention programs to improve engagement and repeat purchases.
  • Conduct technical SEO audits and optimize indexing, schema markup, site architecture, internal linking, metadata, and content structure.
  • Monitor performance across acquisition, conversion, retention, and SEO channels and deliver monthly reports with insights and action plans.

Requirements

  • 3+ years of hands-on experience driving growth for ecommerce or DTC brands.
  • Strong hands-on experience managing Meta Ads for ecommerce, including catalog sales, retargeting, prospecting, audience building, and performance optimization.
  • Strong hands-on experience managing Google Ads for ecommerce, including Search, Shopping, Performance Max, and conversion tracking.
  • Proven experience owning the full ecommerce funnel from traffic acquisition through conversion and retention.
  • Strong Shopify experience with a deep understanding of ecommerce customer journeys, storefront optimization, and conversion funnels.
  • Demonstrated success improving website conversion rates through data-driven CRO initiatives.
  • Strong understanding of ecommerce metrics including ROAS, MER, CPA, CAC, AOV, LTV, conversion rate, and customer retention.
  • Hands-on experience with Klaviyo, including segmentation, automation flows, lifecycle marketing, abandoned cart programs, and retention strategies.
  • Strong technical SEO knowledge, including indexing, schema markup, site architecture, and search performance optimization.
  • Experience using GA4 and ecommerce analytics platforms to identify growth opportunities and performance bottlenecks.
  • Comfortable making theme-level changes within Shopify and collaborating with developers on more advanced implementations.
  • Excellent written and verbal English communication skills.
  • Ability to work independently and make strategic recommendations based on performance data.
  • Experience editing Shopify Liquid, HTML, CSS, or JavaScript is preferred.
  • Strong ecommerce UX and web design sensibility is preferred.
  • Experience with Hotjar, Microsoft Clarity, or similar behavioral analytics tools is preferred.
  • Experience with Google Tag Manager is preferred.
  • Understanding of AI search optimization and LLM-driven discovery is preferred.
  • Experience working with DTC ecommerce brands is preferred.
  • Background in lifestyle, sports, fashion, or consumer product brands is preferred.

Interested in this position?

Apply directly on the company website

Apply Now

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