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Digital Marketing Specialist

17 hours, 47 minutes ago
Belize
Full-time
Mid Level
Digital Marketing Specialist
Marketing and Growth
Content Marketing CRM Digital Marketing Facebook Ads Google Ads Instagram API SEMrush SEO Social Media Marketing
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 701

Description

  • Manage and optimize Google Ads campaigns across Search, Display, and Remarketing.
  • Conduct keyword research, audience targeting, competitor analysis, and campaign structuring.
  • Write, test, and refine ad copy, headlines, and calls to action.
  • Optimize paid campaign performance through budget management, bidding strategies, and pacing.
  • Improve SEO through keyword research, metadata updates, landing page optimization, internal linking, and technical/on-page enhancements.
  • Monitor organic rankings, traffic, and search visibility, and identify content gaps and growth opportunities.
  • Manage social media engagement across Instagram, Facebook, and LinkedIn.
  • Schedule content, optimize captions, publish posts, and respond to comments and direct messages.
  • Analyze marketing performance across paid, SEO, and social channels and prepare actionable reports.
  • Maintain documentation of campaign changes, testing results, and optimization history.

Requirements

  • 3+ years of hands-on experience managing Google Ads campaigns.
  • 3+ years of social media management and audience engagement experience.
  • Proven SEO experience using SEMrush, Ahrefs, Google Search Console, or similar platforms.
  • Experience managing performance-focused digital marketing campaigns.
  • Hands-on experience with Google Ads, Google Analytics 4 (GA4), and Google Search Console.
  • Strong understanding of PPC, paid search, SEO, audience targeting, and conversion optimization.
  • Strong knowledge of marketing metrics including CPC, CTR, CPA, conversions, and ROAS.
  • Excellent written communication and copywriting skills.
  • Ability to work independently in a remote environment.
  • Experience managing multiple client accounts, SaaS, e-commerce, or B2B marketing is preferred.
  • Experience with A/B testing, CRO, landing page optimization, content marketing, marketing automation, CRM workflows, or Meta Ads is preferred.

Benefits

  • Full-time remote position.
  • Working hours aligned with U.S. business hours.
  • Opportunity to own performance across Google Ads, SEO, and social media.
  • Direct impact on business growth through measurable marketing results.
  • Exposure to paid media, SEO, analytics, and growth marketing.
  • Career growth opportunities into Performance Marketing Manager, Growth Marketing Lead, or Digital Marketing Manager roles.

Interested in this position?

Apply directly on the company website

Apply Now

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