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Website and Digital Optimization Specialist

3 weeks, 2 days ago
Sri Lanka
Full-time
Mid Level
Digital Marketing Specialist
Design and User Experience
CSS Google Tag Manager Hotjar HTML SEMrush SEO WordPress
Apply Now
Dijital Team

Dijital Team

Join Dijital Team, the globally recognized A-Team for IT Services. Explore our open positions and stay ahead in your career.

Internet Software & Services
11-50
Founded 2023
View All Jobs 20

Description

  • Build and publish website pages and campaign landing pages in WordPress, with a focus on improving recruitment journeys.
  • Update approved website content, imagery, and digital resources.
  • Maintain website navigation, menus, page structures, redirects, links, and content hierarchy.
  • Test website updates, forms, plugins, and functionality before publishing.
  • Manage WordPress plugins, including updates, compatibility checks, troubleshooting, and recommendations.
  • Improve website usability, accessibility, and overall user experience.
  • Optimise campaign landing pages to increase enquiry conversion rates and support marketing performance.
  • Implement technical and on-page SEO improvements across websites, including metadata, headings, structured content, schema, and internal linking.
  • Set up and maintain Google Analytics 4 reporting and conversion tracking through Google Tag Manager.
  • Conduct website audits, quality checks, and optimisation reviews, then translate insights into prioritised improvements.
  • Partner with marketing, developers, agencies, IT teams, and subject matter experts to deliver technical and content improvements.

Requirements

  • Proven experience managing and updating websites using WordPress.
  • Experience creating, maintaining, and optimising landing pages for improved engagement and conversion.
  • Strong knowledge of WordPress plugins, updates, troubleshooting, and website governance.
  • Experience resolving website technical issues and supporting integrations with digital platforms.
  • Experience implementing on-page and technical SEO improvements.
  • Understanding of Generative Engine Optimisation (GEO), AI search behaviour, structured content, and schema.
  • Experience using SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog.
  • Hands-on experience with Google Analytics 4, Google Search Console, and Google Tag Manager.
  • Experience analysing website performance, user behaviour, conversion funnels, and enquiry pathways.
  • Working knowledge of HTML and CSS.
  • Strong understanding of UX, accessibility, and WCAG principles.
  • Excellent attention to detail with strong quality assurance skills.
  • Strong analytical and problem-solving abilities.
  • Highly organised with the ability to manage competing priorities and deadlines.
  • Comfortable working independently while collaborating with marketing teams, developers, agencies, and stakeholders.

Benefits

  • Get paid in Australian Dollars.
  • Medical insurance from day one for you plus spouse (or parents if unmarried).
  • Generous OPD coverage.
  • Home office setup allowance.
  • Internet allowance.
  • Gym and wellness allowance.
  • Mental health and counselling support.
  • Reimbursement for industry certifications.
  • Flexible work, including home or office options.
  • Rewards and recognition.
  • Regular team events and engagement activities.

Interested in this position?

Apply directly on the company website

Apply Now

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