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Senior Digital Marketer

3 weeks, 2 days ago
Pakistan, Philippines, Kenya
Full-time
Senior
Digital Marketing Specialist
Marketing and Growth
Facebook Ads Google Ads Google Analytics Google Tag Manager HubSpot Salesforce
Apply Now
Remote Raven

Remote Raven

Remote Raven connects clients with highly qualified virtual assistants to quickly fill positions, enabling businesses to focus on core activities with no start-up fees.

Professional Services
11-50
View All Jobs 127

Description

  • Own Google Ads strategy and execution across search, display, local service ads, and Performance Max to generate high-intent solar leads.
  • Own Meta Ads strategy and execution across Facebook and Instagram, including prospecting, retargeting, and creative testing.
  • Build, launch, and continuously optimize paid campaigns from scratch.
  • Write or brief ad copy and creative direction tailored to the solar homeowner audience.
  • Manage campaign budgets to maximize qualified leads and improve cost per lead.
  • Drive high-quality inbound leads and optimize for lead quality, consultations, and installations.
  • Build and optimize landing pages and conversion funnels to improve lead capture.
  • Coordinate with sales to incorporate lead quality feedback into targeting and creative decisions.
  • Develop an integrated digital marketing strategy across paid search, paid social, and supporting channels.
  • Set up and maintain conversion tracking, reporting, and CRM attribution across campaigns.

Requirements

  • 5+ years of hands-on paid media experience with a strong focus on Google Ads and Meta Ads.
  • Demonstrated track record of generating solar leads at scale, with comparable high-ticket home services experience considered.
  • Expert-level Google Ads proficiency, including search campaigns, local service ads, Performance Max, and smart bidding strategies.
  • Expert-level Meta Ads proficiency, including campaign structure, audience building, retargeting, creative testing, and iOS tracking workarounds.
  • Strong analytical skills and a data-driven approach to campaign decisions.
  • Experience with conversion tracking setup, Google Tag Manager, and CRM attribution.
  • Ability to manage significant monthly ad budgets with accountability for CPL and ROI.
  • Self-directed and comfortable working remotely with direct accountability to leadership.
  • Full-time role.
  • Rate starts at $12/hr depending on experience.
  • 100% remote.
  • Direct solar industry marketing experience preferred.
  • Experience with landing page builders such as Unbounce, Leadpages, or ClickFunnels preferred.
  • Familiarity with CRM platforms such as HubSpot or Salesforce preferred.
  • Google Ads and Meta Blueprint certifications nice to have.

Interested in this position?

Apply directly on the company website

Apply Now

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