Remote Raven

Remote Raven

Remote Raven connects clients with highly qualified virtual assistants to quickly fill positions, enabling businesses to focus on core activities with no start-up fees.

Professional Services
11-50

Description

  • Own Google Ads strategy and execution across search, display, local service ads, and Performance Max to generate high-intent solar leads.
  • Own Meta Ads strategy and execution across Facebook and Instagram, including prospecting, retargeting, and creative testing.
  • Build, launch, and continuously optimize paid campaigns from scratch.
  • Write or brief ad copy and creative direction tailored to the solar homeowner audience.
  • Manage campaign budgets to maximize qualified leads and improve cost per lead.
  • Drive high-quality inbound leads and optimize for lead quality, consultations, and installations.
  • Build and optimize landing pages and conversion funnels to improve lead capture.
  • Coordinate with sales to incorporate lead quality feedback into targeting and creative decisions.
  • Develop an integrated digital marketing strategy across paid search, paid social, and supporting channels.
  • Set up and maintain conversion tracking, reporting, and CRM attribution across campaigns.

Requirements

  • 5+ years of hands-on paid media experience with a strong focus on Google Ads and Meta Ads.
  • Demonstrated track record of generating solar leads at scale, with comparable high-ticket home services experience considered.
  • Expert-level Google Ads proficiency, including search campaigns, local service ads, Performance Max, and smart bidding strategies.
  • Expert-level Meta Ads proficiency, including campaign structure, audience building, retargeting, creative testing, and iOS tracking workarounds.
  • Strong analytical skills and a data-driven approach to campaign decisions.
  • Experience with conversion tracking setup, Google Tag Manager, and CRM attribution.
  • Ability to manage significant monthly ad budgets with accountability for CPL and ROI.
  • Self-directed and comfortable working remotely with direct accountability to leadership.
  • Full-time role.
  • Rate starts at $12/hr depending on experience.
  • 100% remote.
  • Direct solar industry marketing experience preferred.
  • Experience with landing page builders such as Unbounce, Leadpages, or ClickFunnels preferred.
  • Familiarity with CRM platforms such as HubSpot or Salesforce preferred.
  • Google Ads and Meta Blueprint certifications nice to have.

Interested in this position?

Apply directly on the company website

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