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Digital Marketing Specialist

1 week, 5 days ago
Belize
Full-time
Mid Level
Digital Marketing Specialist
Marketing and Growth
Content Marketing Copywriting CRM Digital Marketing Facebook Ads Google Ads Instagram API SEMrush SEO Social Media Marketing
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 701

Description

  • Manage and optimize Google Ads campaigns across Search, Display, and Remarketing.
  • Conduct keyword research, audience targeting, competitor analysis, and campaign structuring for paid search.
  • Write, test, and improve ad copy, headlines, and calls-to-action to increase campaign performance.
  • Manage campaign budgets, bidding strategies, pacing, and scalability opportunities.
  • Improve paid search metrics such as CPC, CTR, CPA, ROAS, conversion rates, and quality scores.
  • Conduct SEO keyword research and optimize metadata, headings, landing pages, website content, and internal linking.
  • Support technical and on-page SEO improvements and monitor rankings, traffic, and search visibility.
  • Manage social media engagement across Instagram, Facebook, and LinkedIn, including scheduling, publishing, and responding to audience interactions.
  • Monitor marketing performance across paid, organic, and social channels and prepare actionable reports and recommendations.
  • Maintain organized documentation of campaign updates, testing results, and optimization history.

Requirements

  • 3+ years of hands-on experience managing Google Ads campaigns.
  • 3+ years of social media management and audience engagement experience.
  • Proven SEO experience using SEMrush, Ahrefs, Google Search Console, or similar platforms.
  • Experience managing performance-focused digital marketing campaigns.
  • Strong understanding of PPC, paid search, SEO, audience targeting, and conversion optimization.
  • Strong knowledge of marketing metrics including CPC, CTR, CPA, conversions, and ROAS.
  • Experience with Google Ads, Google Analytics 4 (GA4), and Google Search Console.
  • Excellent written communication and copywriting skills.
  • Ability to work independently in a remote environment.
  • Experience managing multiple client accounts, SaaS, e-commerce, or B2B marketing is preferred.
  • Experience with A/B testing, CRO, landing page optimization, content marketing, marketing automation platforms, CRM workflows, or Meta Ads is preferred.

Benefits

  • Fully remote role aligned with U.S. business hours.
  • Opportunity to own performance across Google Ads, SEO, and social media.
  • Direct impact on business growth through measurable marketing results.
  • Performance-driven environment with clear KPIs.
  • Exposure to paid media, SEO, analytics, and growth marketing.
  • Career growth opportunities into Performance Marketing Manager, Growth Marketing Lead, or Digital Marketing Manager roles.

Interested in this position?

Apply directly on the company website

Apply Now

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