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Digital Marketing Manager

1 day, 5 hours ago
Mexico, Argentina, Brazil, Colombia, Costa Rica
Full-time
Lead
Digital Marketing Manager
Marketing and Growth
Content Marketing Digital Marketing Email Marketing Facebook Ads Google Ads Google Analytics HubSpot LinkedIn Ads Salesforce SEO
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 684

Description

  • Develop and execute a comprehensive B2B marketing strategy aligned with business growth objectives.
  • Own the marketing funnel from awareness through conversion and customer acquisition.
  • Partner with leadership and sales to align marketing initiatives with revenue goals.
  • Build, manage, and mentor internal marketing resources, agencies, or contractors as needed.
  • Plan, launch, and optimize multi-channel campaigns across paid media, SEO, email, outbound, social media, partnerships, and content marketing.
  • Manage marketing budgets to maximize ROI and efficiency.
  • Track, analyze, and report on key marketing metrics, including CAC, CPL, ROAS, conversion rates, MQLs, SQLs, and revenue attribution.
  • Build dashboards and reports using HubSpot, Google Analytics, and Looker Studio.
  • Collaborate with content, design, technical, sales, operations, and product teams to align execution and priorities.
  • Guide brand positioning, messaging, and creative direction across marketing channels while testing and improving campaign performance.

Requirements

  • Proven experience in senior B2B marketing leadership roles such as Head of Marketing, Growth Lead, or Senior Marketing Manager.
  • Demonstrated success driving measurable growth through paid advertising, outbound marketing, SEO, and organic growth.
  • Experience balancing strategic planning with hands-on campaign execution.
  • Strong experience with LinkedIn Ads, Google Ads, Meta Ads, HubSpot, marketing analytics platforms, and outbound marketing systems.
  • Strong analytical mindset with the ability to translate marketing data into business decisions.
  • Excellent leadership and stakeholder management skills.
  • Strong project management and organizational abilities.
  • Experience optimizing campaigns based on performance metrics.
  • Preferred experience leading marketing for B2B services, SaaS companies, or professional services firms.
  • Preferred experience with Account-Based Marketing (ABM), performance-driven demand generation, Salesforce, Marketo, and marketing automation platforms.

Benefits

  • Full-time remote position.
  • Working hours aligned to U.S. Eastern Time (EST).
  • High-visibility role with direct impact on pipeline growth and revenue generation.
  • Opportunity to own the company’s B2B marketing strategy end-to-end.
  • Collaborative, remote-first environment.
  • Career growth opportunities into Head of Marketing, VP of Marketing, Growth Marketing Director, or CMO.

Interested in this position?

Apply directly on the company website

Apply Now

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