Interactive Strategies

Interactive Strategies specializes in providing comprehensive web design and digital marketing services, combining strategy, design, content, technology, and marketing to create impactful online experiences for its clients.

Media

Consumer Discretionary

51-250 (90)

Founded 2001

5 open positions

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Web & Marketing Analytics Manager

3 weeks, 4 days ago

United States

Full-time

Mid Level

Data Analyst

Data Science and Analytics

Google Tag Manager HubSpot Keyword Research SEO

Apply Now

Interactive Strategies

Media

51-250

Founded 2001

View All Jobs 5

Description

Analyze website analytics data in Google Analytics 4 to identify insights and opportunities for improvement across client digital properties.
Support website development strategies by evaluating web performance data and recommending new KPI measurement opportunities.
Provide Google Analytics 4 support to clients, including setup, implementation, troubleshooting, and reporting.
Develop and maintain reporting dashboards in Google Data Studio to track website and campaign performance.
Implement reporting solutions that combine data from websites, e-commerce systems, and relationship management systems.
Implement and troubleshoot Google Analytics 4 and other tracking pixels using Google Tag Manager.
Run A/B testing and other data-driven experiments to improve website and marketing performance.
Contribute analytics and SEO expertise to new business proposals and client pitches.
Use AI tools such as ChatGPT and Claude to support research, analysis, reporting, and workflow efficiency.
Conduct SEO keyword research and analysis to inform taxonomy and content development.

Requirements

Bachelor's degree in marketing, business, statistics, or a related field.
3+ years of experience in digital marketing or analytics, with a proven track record of success.
Strong analytical skills and experience working in Google Analytics 4.
Proficiency with data analysis and visualization tools such as MS Excel, Google Sheets, Google Data Studio, or similar tools.
Hands-on experience implementing GA4 event tags and other third-party tagging in Google Tag Manager.
Understanding of SEO and AEO/GEO fundamentals, including crawling and indexing, keyword research and analysis, and on-page optimization.
Experience with A/B testing and other data-driven experiments to optimize website and marketing performance.
Familiarity with marketing automation platforms such as HubSpot, EveryAction, Marketo, or similar tools.
Strong project management skills with the ability to prioritize tasks and manage multiple projects simultaneously.
Excellent communication skills for presenting insights and recommendations to clients and internal stakeholders.
Open to a remote position.
Applicants must be authorized to work for any employer in the U.S.; sponsorship is not available at this time.
Interest in developing skills related to AI tools, SEO, analytics trends, and emerging technologies.

Benefits

Company-sponsored health, vision, and dental insurance.
Pre-tax Flexible Spending Account (FSA).
Profit sharing.
4 weeks of vacation/sick time from day one, increasing to 5+ weeks at year 3.
Company-paid short-term and long-term disability insurance.
Company-paid life and AD&D insurance.
11 paid holidays.
401(k) with company match.
New business referral bonus.
Professional development opportunities.
Flexible work schedule.
Pre-tax DC Metro SmartBenefits.
Salary range of $75,000 to $90,000, commensurate with experience.

Interested in this position?

Apply directly on the company website

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