Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Develop and execute a comprehensive B2B marketing strategy aligned with company growth objectives.
  • Own the full marketing funnel from awareness through acquisition, retention, and revenue growth.
  • Partner with leadership and sales to drive pipeline generation and business growth.
  • Build, mentor, and manage internal marketing resources and external contractors.
  • Plan, launch, and optimize multi-channel campaigns across paid, organic, email, outbound, SEO, and partnerships.
  • Manage campaign budgets, messaging, positioning, and creative direction to maximize ROI.
  • Improve landing pages, conversion funnels, and lead-generation systems.
  • Run A/B tests across ads, emails, landing pages, and messaging to improve performance.
  • Build dashboards, track KPIs, and present performance insights and recommendations to leadership.
  • Collaborate with content, design, sales, and technical teams on growth initiatives.

Requirements

  • 5+ years of experience in B2B marketing, growth marketing, or digital marketing leadership.
  • Experience leading marketing initiatives in roles such as Digital Marketing Manager, Senior Marketing Manager, Growth Marketing Manager, Growth Lead, Head of Marketing, or similar.
  • Proven experience managing Google Ads, LinkedIn Ads, Meta Ads, SEO, email marketing, demand generation, and outbound marketing.
  • Strong experience with HubSpot, marketing automation platforms, CRM systems, and marketing analytics/reporting tools.
  • Strong understanding of B2B marketing funnels, lead generation, performance marketing, conversion optimization, and marketing attribution.
  • Experience with Account-Based Marketing (ABM) is preferred.
  • Experience marketing B2B services or professional services is preferred.
  • Familiarity with Salesforce, Marketo, or Outreach is preferred.
  • Experience managing agencies, freelancers, or cross-functional marketing teams is preferred.
  • Strong brand positioning and storytelling experience is preferred.

Benefits

  • Full-time remote role.
  • Working hours aligned to U.S. business hours (EST).
  • Preferred locations include Pakistan, LATAM, or Eastern Europe.
  • Fully remote environment with significant autonomy.
  • Clear career progression into Head of Marketing, Director of Marketing, VP of Marketing, or CMO.

Interested in this position?

Apply directly on the company website

Apply Now

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