Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Develop and execute a B2B marketing strategy aligned with growth objectives.
  • Own the full marketing funnel, from brand awareness and acquisition through retention.
  • Lead and optimize campaigns across Google, LinkedIn, and Meta Ads, SEO, email, outbound, and partnerships.
  • Manage campaign budgets, messaging, positioning, creative direction, and brand consistency.
  • Build scalable lead-generation systems and improve landing pages and conversion funnels.
  • Run A/B tests across ads, emails, landing pages, messaging, audiences, and acquisition channels.
  • Partner with leadership, sales, content, design, and technical teams to deliver growth initiatives.
  • Build and manage internal marketing resources and external contractors.
  • Track marketing performance, build dashboards and executive reports, and present actionable recommendations.
  • Optimize MQLs, SQLs, CAC, marketing ROI, traffic, conversion rates, and pipeline contribution.

Requirements

  • 5+ years of experience in B2B marketing, growth marketing, or digital marketing leadership.
  • Experience in roles such as Digital Marketing Manager, Senior Marketing Manager, Growth Marketing Manager, Growth Lead, or Head of Marketing.
  • Proven experience managing Google Ads, LinkedIn Ads, Meta Ads, SEO, email marketing, demand generation, and outbound marketing.
  • Strong experience with HubSpot, marketing automation platforms, CRM systems, and marketing analytics and reporting tools.
  • Strong understanding of B2B funnels, lead generation, performance marketing, conversion optimization, and marketing attribution.
  • Experience with Google Analytics 4, SEO tools, and reporting and analytics platforms.
  • Ability to work full-time during U.S. business hours (EST).
  • Experience with account-based marketing, B2B or professional services marketing, Salesforce, Marketo, or Outreach (preferred).
  • Experience managing agencies, freelancers, or cross-functional marketing teams (preferred).
  • Strong brand positioning, storytelling, communication, analytical, and cross-functional collaboration skills.

Benefits

  • Fully remote work environment with significant autonomy.
  • Direct collaboration with leadership on growth strategy.
  • End-to-end ownership of the B2B marketing function and demand-generation efforts.
  • Career progression opportunities toward Head of Marketing, Director of Marketing, VP of Marketing, or CMO roles.

Interested in this position?

Apply directly on the company website

Apply Now

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