User Acquisition Manager (App Campaigns)

13 hours, 44 minutes ago
Full-time
Mid Level
Data Science and Analytics
IDT

IDT

IDT Corporation provides innovative communications and payment services, connecting families, friends, and businesses globally with pioneering technologies and solutions.

Diversified Telecommunication Services
1001-5000
Founded 1990

Description

  • Execute and optimize paid acquisition campaigns across Google Ads, Meta, TikTok, Snapchat, Reddit, X, and other channels.
  • Develop channel strategies to support CPI, CPA, and ROAS targets.
  • Analyze the full acquisition funnel from ad impressions through installs, activation, and downstream conversions.
  • Use performance insights to inform budget allocation and optimization decisions.
  • Plan and execute creative A/B tests and help establish a structured testing framework.
  • Monitor creative performance and assess the impact of campaign and optimization changes.
  • Collaborate with designers and creative teams to align ad assets with each app’s messaging and audience.
  • Explore new acquisition channels, optimization strategies, creative concepts, and AI tools for marketing workflows and analysis.

Requirements

  • 3+ years of experience managing paid campaigns in a user acquisition or growth role.
  • B2C app acquisition experience.
  • Hands-on experience with paid social platforms, including Meta, TikTok, and Snapchat.
  • Strong ability to analyze performance data and translate findings into optimization decisions.
  • Fluent written and spoken English.
  • Spanish language skills are preferred.
  • Experience or interest in using AI tools for creative production, copywriting, campaign workflows, or performance analysis.

Benefits

  • Health, dental, vision, and 401(k) benefits.
  • Paid time off, including vacation, sick leave, and holidays.
  • Flexible working arrangements.
  • Commuter benefits program.
  • Short- and long-term disability coverage.
  • Tuition reimbursement program.
  • Employee referral program.

Interested in this position?

Apply directly on the company website

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