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Associate Manager, Offline Marketing

12 hours, 29 minutes ago
United States
Full-time
Mid Level
Digital Marketing Manager
Marketing and Growth
Looker Mixpanel
Apply Now
Ro

Ro

Ro is a telehealth provider that connects patients with licensed healthcare professionals online to offer treatments for various health concerns, including weight loss, sexual health, hair loss, and fertility.

Health Care Providers & Services
501-1000
Founded 2017
$1023M raised
View All Jobs 6

Description

  • Own media plans, budgets, and performance optimization for Audio and YouTube acquisition campaigns across conditions.
  • Identify, evaluate, and structure talent and endorser partnership opportunities across podcasts, YouTube, and the creator landscape.
  • Build a proactive partnership pipeline and testing roadmap for new talent, audiences, and partnership models.
  • Manage relationships with Audio and YouTube agencies, creators, and other external partners.
  • Monitor campaign performance and recommend partnerships to scale, extend, optimize, or exit.
  • Partner with Paid Social and Creative teams to adapt endorser content into performance marketing assets.
  • Shape creative strategy, scripts, reads, and concepts using native-placement and Paid Social learnings.
  • Analyze media and creative data and communicate actionable recommendations to stakeholders.
  • Own campaign launches, creative briefs, script refreshes, compliance reviews, reporting, and budget-management workflows.
  • Track Audio, YouTube, creator, competitor, and platform trends to identify new growth opportunities.

Requirements

  • 3–5 years of experience in performance marketing, media planning or buying, partnerships, growth marketing, or a related field.
  • Experience managing or supporting acquisition programs with budgets of $3M+ per month.
  • Experience in Audio, podcasts, YouTube, creator partnerships, TV/CTV, or other offline acquisition channels.
  • Ability to evaluate campaigns using CAC, response rate, conversion performance, and qualitative insights.
  • Experience running A/B, multivariate, and geo tests.
  • Knowledge of offline-channel measurement and attribution approaches.
  • Experience managing agencies, media partners, creators, or other external stakeholders.
  • Experience with creative development and production workflows and using creative as a performance lever.
  • Strong project management, prioritization, written communication, and cross-functional collaboration skills.
  • Experience with Looker, Mixpanel, Hex, or similar analytics tools preferred; familiarity with Podscribe and Claude is a plus.

Benefits

  • Target base salary of $103,700–$120,000, based on location, skills, knowledge, and experience.
  • Competitive equity package, as applicable.
  • Competitive benefits package, as applicable.
  • Flexible work arrangement anywhere in the United States.
  • In-person collaboration at the New York HQ on Tuesdays and Thursdays for tri-state employees, with team on-sites for remote employees.
  • Reasonable accommodations available during the application and interview process.

Interested in this position?

Apply directly on the company website

Apply Now

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