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Copywriter

5 hours, 35 minutes ago
Ghana, South Africa, Kenya
Full-time
Mid Level
Content Writer
Marketing and Growth
Copywriting Digital Marketing Email Marketing Facebook Ads Google Ads HubSpot LinkedIn Ads Mailchimp SEO
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Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 395

Description

  • Write and optimize landing pages, sales pages, and lead generation funnels.
  • Develop messaging for different stages of the customer journey, including TOFU, MOFU, and BOFU.
  • Improve headlines, offers, calls-to-action, and conversion flow.
  • Write cold outreach, nurture, newsletter, promotional, and re-engagement email campaigns.
  • Create segmentation-based lifecycle email messaging to support retention and conversion.
  • Write ad copy and messaging frameworks for paid campaigns across Meta, Google, LinkedIn, and other platforms.
  • Conduct audience research and competitor analysis to strengthen messaging.
  • Create SEO-aware website and landing page copy aligned with search intent.
  • Analyze campaign performance and refine copy using engagement, conversion, and A/B testing data.
  • Collaborate with designers, marketers, and growth teams to align copy with campaign goals.

Requirements

  • 3+ years of experience in copywriting, conversion-focused marketing, or digital marketing.
  • Strong portfolio with landing pages, sales pages, email campaigns, funnel copy, and other conversion-focused marketing content.
  • Experience writing for B2B and/or B2C audiences.
  • Strong understanding of direct-response copywriting principles.
  • Excellent written and verbal English communication skills.
  • Ability to adapt tone, messaging, and brand voice across industries.
  • Familiarity with conversion metrics, campaign optimization, and performance-driven marketing.
  • Experience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel (preferred).
  • Experience supporting paid advertising campaigns (preferred).
  • Knowledge of SEO, A/B testing, CRO, AI-assisted copywriting tools, or UGC/VSL scripts (preferred).

Benefits

  • Full-time remote role.
  • Compensation of $1,300–$1,600 per month.
  • Working hours aligned with U.S. business hours.
  • Opportunity to work across multiple industries, including SaaS, e-commerce, healthcare, restaurants, fitness, and professional services.
  • Practical copywriting assessment as part of the interview process.

Interested in this position?

Apply directly on the company website

Apply Now

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