Marketing Data Analyst II

5 hours, 49 minutes ago
Full-time
Mid Level
Data Science and Analytics
Pathward

Pathward

Pathward is a federally registered financial institution that enhances financial inclusion by offering a robust banking infrastructure and a variety of financial solutions to support businesses in accessing the necessary funds for growth.

Diversified Financial Services
251-1K
Founded 1954

Description

  • Build and maintain dashboards and reporting frameworks for marketing performance, including pipeline contribution, conversion, and return on investment.
  • Analyze data across CRM, marketing automation, web analytics, and digital platforms to identify patterns, trends, opportunities, and risks.
  • Translate complex data into clear insights and recommendations that influence marketing strategy and investment decisions.
  • Partner with channel strategy and marketing operations to prioritize work, optimize campaigns, and assess performance tradeoffs.
  • Develop and evolve measurement approaches such as attribution, funnel analysis, and campaign performance frameworks.
  • Ensure data quality, consistency, and alignment of key metrics across systems and stakeholders.
  • Support quarterly and annual planning and performance reviews with data-backed insights and recommendations.
  • Deliver ad hoc and deep-dive analyses to support campaigns, lifecycle programs, and go-to-market initiatives.
  • Perform other duties as assigned.

Requirements

  • Bachelor's degree or equivalent education and work experience.
  • Typically 3+ years of experience with a bachelor's degree or equivalent.
  • Strong analytical thinking with the ability to turn data into clear, actionable insights.
  • Experience building dashboards and data visualizations for business stakeholders.
  • Ability to synthesize multiple data sources into a cohesive performance narrative.
  • Proficiency with data visualization tools such as Google Data Studio, Tableau, or Power BI.
  • Excellent communication skills with the ability to present to senior leadership and translate technical insight into business language.
  • Expanded understanding of marketing funnel, channel performance, and KPI relationships.
  • Experience working across multiple data sources to analyze performance and identify patterns, trends, and anomalies.

Benefits

  • Salary range of $60,000 to $100,500.
  • Eligible for an annual performance-based incentive opportunity.
  • Comprehensive benefits package for eligible employees.
  • Health insurance.
  • 401(k) retirement benefits.
  • Life insurance and disability benefits.
  • Paid time off.

Interested in this position?

Apply directly on the company website

Apply Now

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