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Lifecycle Marketing Manager

2 months ago
United States
Full-time
Mid Level
Email Marketing Manager
Marketing and Growth
Email Marketing HubSpot
Apply Now
Panorama Education

Panorama Education

Panorama Education is a data analytics company that supports student success by helping educators act on data to improve outcomes in social emotional learning, school climate, family engagement, and more. They provide actionable insights for the whole ...

Diversified Consumer Services
251-1K
Founded 2012
$32M raised
View All Jobs 10

Description

  • Develop and execute email campaign strategies aligned to acquisition and expansion goals.
  • Build, optimize, and maintain nurture programs tailored to funnel stage, persona, and behavioral signals.
  • Build, QA, and deploy emails in HubSpot or a similar marketing automation platform.
  • Plan and run A/B tests on subject lines, content, calls to action, and send timing to improve performance.
  • Ensure email programs comply with regulations and best practices such as CAN-SPAM and GDPR.
  • Collaborate with design, marketing operations, growth, product marketing, and sales teams on templates, workflows, and coordinated go-to-market efforts.
  • Manage webinar logistics including registration setup, platform configuration, live moderation support, and troubleshooting.
  • Own post-webinar follow-up, lead handoff, and on-demand content strategies to extend webinar impact.
  • Partner with SDRs to support outbound cadence creation, lead follow-up sequences, and audience segmentation.
  • Track, analyze, and report on campaign and webinar performance metrics, and document processes and best practices.

Requirements

  • 3–5 years of B2B email or lifecycle marketing experience, preferably in SaaS or education technology.
  • Proven success building and optimizing nurture programs that drive engagement and pipeline.
  • Strong analytical skills with the ability to interpret performance data and guide iteration.
  • Excellent writing, editing, and communication skills across different audiences and funnel stages.
  • Strong understanding of email deliverability, compliance, and industry best practices.
  • Exceptional organizational and project management skills with the ability to manage multiple campaigns and priorities simultaneously.
  • A collaborative, proactive working style and comfort partnering cross-functionally with Sales, Customer Success, Product, and Marketing teams.
  • A test-and-learn mindset with attention to detail and a drive for continuous improvement.
  • Experience with marketing automation platforms such as HubSpot or Marketo, and sales outreach platforms such as Gong Engage or Outreach.
  • Familiarity with webinar platforms such as Bizzabo, Zoom, Hopin, or ON24.

Benefits

  • Base salary range of $82,875 to $121,875.
  • Annual bonuses or commission awards.
  • Equity awards.
  • Health, dental, vision, life insurance, and short-term and long-term disability coverage.
  • 401(k) with employer match for US employees.
  • Flexible spending account for health care and dependent care.
  • Wellness reimbursement and work-from-home reimbursement.
  • Flexible vacation policy, parental leave program, and company-issued laptop.

Interested in this position?

Apply directly on the company website

Apply Now

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