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Relationship Lead

3 months ago
India
Full-time
Lead
Account Manager
Sales and Business Development
CRM Email Marketing GitHub
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Packt

Packt

Packt is a leading online platform for professional developers, offering books, videos, and courses on tech topics to help IT professionals stay ahead in the industry.

Internet Software & Services
251-1K
Founded 2004
View All Jobs 11

Description

  • Drive post-publication marketing campaigns to increase visibility on Amazon, Packt.com, and third-party sales channels.
  • Work with internal marketing and growth teams on metadata optimization, keyword targeting, and audience-specific messaging.
  • Develop title-specific promotion plans including outreach to Amazon reviewers, email campaigns, and community events.
  • Build relationships with developer communities, online forums, and tech meetups to identify content gaps and potential authors.
  • Collaborate with tech influencers across LinkedIn, Twitter, YouTube, and other platforms to promote new titles.
  • Establish recurring partnerships with community advocates to amplify book launches.
  • Identify and manage a pipeline of credible reviewers to secure verified reviews for new releases.
  • Track review volume and sentiment and help authors and marketing teams turn feedback into action.
  • Embed books into developer spaces such as GitHub, Stack Overflow, Reddit, and tech Discord servers.
  • Plan and support online events such as webinars, AMAs, and expert panels that showcase book content and author expertise.
  • Proactively identify and pursue influential tech professionals, thought leaders, and practitioners as potential authors.
  • Pitch publishing opportunities, negotiate author contracts, manage onboarding, and serve as the primary point of contact for authors.

Requirements

  • Strong persuasive skills and the ability to close with high-profile individuals.
  • Confidence in cold outreach, networking, and building rapport with experts.
  • Understanding of tech personas and what motivates professionals to write and share their knowledge.
  • Ability to plan and run campaigns that improve discoverability and drive book sales.
  • Familiarity with book marketing metrics such as click-through rates, conversion rates, and review sentiment.
  • Experience with marketing tools such as email platforms, influencer outreach software, or CRM systems is a plus.
  • Proficiency in identifying and recruiting influential voices in the tech ecosystem.
  • Ability to manage relationships with micro- and macro-influencers and ensure authentic promotions.
  • Capable of tracking engagement data and iterating marketing efforts based on results.
  • Highly structured, analytical, proactive, and able to juggle multiple titles and stakeholder relationships.

Benefits

  • Bonus scheme.
  • 25 days’ holiday plus bank holidays.
  • Flexible hours with choice of how, when, and where you work.
  • Support for flexible and remote work.
  • Growth opportunities and internal mobility.
  • A positive working environment that supports work-life balance.
  • A culture of wellbeing, peer recognition, and self-development.

Interested in this position?

Apply directly on the company website

Apply Now

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