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Growth Lead

1 week, 2 days ago
India
Full-time
Lead
Growth Marketing Manager
Marketing and Growth
Content Marketing Cybersecurity GitHub SEO Social Media Marketing
Apply Now
Packt

Packt

Packt is a leading online platform for professional developers, offering books, videos, and courses on tech topics to help IT professionals stay ahead in the industry.

Internet Software & Services
251-1K
Founded 2004
View All Jobs 7

Description

  • Build durable relationships with respected cybersecurity practitioners, influencers, maintainers, speakers, bloggers, and community leaders.
  • Map relevant technical communities across LinkedIn, YouTube, X, Discord, Reddit, GitHub, Stack Overflow, and specialist forums.
  • Secure expert endorsements, testimonials, forewords, guest posts, reviews, and other attributable contributions.
  • Design and execute pre- and post-publication campaigns, including reviewer outreach, community activations, and targeted list building.
  • Coordinate with Growth and commissioning teams on metadata, keywords, audience messaging, and product-page conversion.
  • Track campaign performance, review velocity, sentiment, engagement, sales, Amazon rank, and conversion.
  • Develop partnerships with vendors, training providers, certification bodies, conferences, universities, bootcamps, and training companies.
  • Identify and convert bulk purchase, licensing, and longer-term partnership opportunities.
  • Plan webinars, AMAs, expert panels, technical workshops, and conference collaborations.
  • Feed community intelligence into commissioning decisions and build systems that sustain visibility beyond launch.

Requirements

  • Fluency and credibility within a technical community, with the ability to engage practitioners in substantive conversations.
  • Experience in developer relations, community management, technical marketing, or a comparable outward-facing technical role.
  • An existing network within cybersecurity or another relevant technical vertical is strongly preferred.
  • Experience owning campaigns and planning, sequencing, and measuring activity.
  • Strong commercial judgment and comfort being measured on outcomes rather than activity.
  • Strong written communication and the ability to represent Packt publicly.
  • Comfort using data, including Amazon performance metrics, campaign analytics, conversion, and rank relationships.
  • Ability to evaluate genuine expert influence based on relevance and engagement rather than follower count.

Benefits

  • INR 30,000–55,000 fixed monthly pay, dependent on skills and experience.
  • Bonus scheme.
  • Flexible hours and remote work within India.
  • 25 days of annual holiday plus bank holidays.
  • Group medical insurance.
  • Training programs and certification opportunities.
  • Wellness initiatives and support for work-life balance.
  • Five-day working week.

Interested in this position?

Apply directly on the company website

Apply Now

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