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Growth Lead

3 weeks, 4 days ago
India
Full-time
Mid Level
Growth Marketing Manager
Marketing and Growth
Email Marketing
Apply Now
Packt

Packt

Packt is a leading online platform for professional developers, offering books, videos, and courses on tech topics to help IT professionals stay ahead in the industry.

Internet Software & Services
251-1K
Founded 2004
View All Jobs 12

Description

  • Engage with cybersecurity communities, forums, and influencers to build awareness, trust, and credibility for cybersecurity books and resources.
  • Plan and manage campaigns to generate consistent Amazon reviews and ratings from cybersecurity professionals and users.
  • Cultivate relationships with cybersecurity experts and influencers to secure testimonials and authoritative endorsements.
  • Execute email marketing campaigns targeted at cybersecurity audiences to grow the subscriber list and drive direct sales.
  • Monitor, analyze, and optimize cybersecurity landing pages and product pages to improve conversion rates.
  • Work closely with product management and content teams to support portfolio growth initiatives.
  • Track campaign performance and use insights to improve outreach, engagement, and conversion outcomes.
  • Support marketing efforts that increase product discoverability and sales within cybersecurity communities.

Requirements

  • 3+ years of experience in growth or DevRel marketing, ideally in cybersecurity or tech publishing.
  • Experience with influencer outreach, Amazon marketing strategies, and community engagement.
  • Strong analytical skills with experience optimizing email campaigns and onsite conversion.
  • Exceptional communication and relationship-building skills within technical communities.
  • Ability to work autonomously and influence growth outcomes through strategic outreach and marketing execution.
  • Experience collaborating with product management and content teams is preferred.

Benefits

  • Flexible and remote work options.
  • 25 days of holiday plus bank holidays.
  • Bonus scheme.
  • Flexible hours, including choice over when and where you work.
  • Opportunities for growth and internal mobility.
  • A positive work environment that supports work-life balance and wellbeing.

Interested in this position?

Apply directly on the company website

Apply Now

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