RemoteLeaf Logo
Log in Sign up

Senior Manager, CRM & Loyalty

2 months, 1 week ago
United States
Full-time
Senior
Email Marketing Manager
Data Science and Analytics
Copywriting CRM Email Marketing Segment
Apply Now
OUAI

OUAI

OUAI is a luxury haircare brand founded by celebrity stylist Jen Atkin, offering award-winning products and signature scents. With a focus on simplicity, affordability, and classic luxury, OUAI provides a range of hair treatments, body products, and so...

Consumer Goods
51-250
Founded 2015
View All Jobs

Description

  • Own the strategy and calendar for all email and SMS marketing programs, balancing retention initiatives with launches, seasonal campaigns, and loyalty communications.
  • Develop and optimize customer journeys across the lifecycle, including welcome, repurchase, and winback flows.
  • Define segmentation strategies to deliver personalized and high-converting customer communications.
  • Partner with Growth and Digital teams to connect CRM insights to paid media and site experiences.
  • Track, measure, and evaluate email and SMS performance, identify trends, and implement optimizations.
  • Refine KPIs, reporting frameworks, and test-and-learn agendas for lifecycle programs.
  • Serve as the business lead for the CRM tech stack, including ESP, SMS, subscription, loyalty, and integration tools.
  • Partner on evaluating and potentially onboarding a Customer Data Platform to improve data flow, audience unification, and personalization.
  • Own email briefing and collaborate with creative and copy teams on content, editing, approvals, and asset management.
  • Work cross-functionally with Digital and Brand teams to develop stories that drive repeat and cross-category purchases and support product launches and promotions.

Requirements

  • 6–8+ years of CRM or lifecycle marketing experience in DTC, ideally in beauty, lifestyle, or consumer goods.
  • Proven success driving retention and revenue through email and SMS programs.
  • Deep familiarity with ESPs such as Klaviyo and SMS platforms such as Postscript.
  • Experience with loyalty platforms and integration tools.
  • Excellent analytical skills and experience with data-driven decision-making.
  • Experience with or strong curiosity about CDPs such as Segment, mParticle, or Amperity.
  • Strong communication and collaboration skills.
  • Creative thinking with a track record of building successful retention marketing campaigns.
  • Desire to learn, grow, and mentor.
  • Immigration sponsorship is not available for this role.
  • A commitment to asking questions to find the best answers.

Benefits

  • Annual base salary range of $115,000–$125,000, based on experience.
  • Potential for a yearly bonus.
  • Medical, dental, and vision coverage.
  • Unlimited PTO and 25+ paid holidays.
  • Matching 401(k) program.
  • Quarterly OUAI product stipend and employee discounts.
  • Flex Fridays and hybrid work reimbursement.
  • Employee HSA and FSA, charity matching, education reimbursement, and exercise reimbursement through Move Your OUAI.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

TechnologyAdvice

Email Marketing Manager

TechnologyAdvice 251-1K Media

TechnologyAdvice is seeking an Email Marketing Manager to lead newsletter audience growth and lifecycle optimization across a large portfolio of B2B media brands in a remote-first environment.

United States Full-time Mid Level Email Marketing Manager
$75k-$85k
Copywriting Email Marketing Generative AI HubSpot Mailchimp
5 hours, 33 minutes ago
Power Digital Marketing

Email Strategist

Power Digital Marketing 251-1K Media

Power Digital is hiring a Lifecycle Marketing Strategist to lead email and SMS lifecycle marketing for client accounts, driving campaign performance, retention, and revenue growth across a cross-functional marketing team.

Mexico Full-time Mid Level Email Marketing Manager
Copywriting CSS Email Marketing HTML HubSpot
5 hours, 33 minutes ago
Amazon

Lifecycle Marketing Manager - Remote US

Amazon 100K+ Internet Software & Services

Seamless.AI is hiring a Lifecycle Marketing Manager to own the systems, automation, and cross-functional programs that move prospects and customers from interest to revenue across the full funnel.

United States Full-time Mid Level Email Marketing Manager
Amplitude HubSpot Salesforce Segment
5 hours, 48 minutes ago
Pavago

Cold Email Specialist

Pavago IT Services

Cold Email Specialist at a fast-growing remote startup who will own client cold email campaign performance, deliverability, retention, and operational execution.

Mexico Colombia Brazil Full-time Mid Level Account Manager Email Marketing Manager
Copywriting DNS HubSpot
6 hours, 18 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers