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Email Marketing Manager

1 month ago
United States
Full-time
Mid Level
Email Marketing Manager
Marketing and Growth
Copywriting Email Marketing Generative AI HubSpot Mailchimp
Apply Now
TechnologyAdvice

TechnologyAdvice

TechnologyAdvice provides expert reviews, insights, and guidance on B2B software, helping buyers make informed technology decisions while connecting vendors with their target audience to enhance their customer base.

Media
251-1K
Founded 2013
View All Jobs 16

Description

  • Build and optimize subscriber acquisition, engagement, retention, reactivation, and win-back programs across multiple newsletter audiences.
  • Develop lifecycle email journeys for different subscriber cohorts, brands, and audience segments.
  • Monitor newsletter and lifecycle performance, identify trends, and recommend improvements to engagement, retention, and revenue opportunities.
  • Create and refine segmentation, personalization, behavioral targeting, and A/B testing strategies.
  • Partner with editorial, audience, marketing, AdOps, and executive stakeholders to align email programs with brand standards and business goals.
  • Support newsletter monetization by evaluating sponsorship performance, audience engagement, and campaign opportunities.
  • Use generative AI and AI-powered marketing tools to speed up campaign planning, testing, analysis, reporting, and workflow efficiency.
  • Evaluate AI-generated outputs for accuracy, brand alignment, compliance, and audience relevance before subscriber-facing use.
  • Present email performance insights and recommendations clearly to stakeholders.

Requirements

  • 3–5 years of experience in email marketing, lifecycle marketing, newsletter publishing, or audience development.
  • Experience managing email or newsletter programs at meaningful scale, ideally with 100,000+ subscribers or across multiple brands, segments, or newsletter products.
  • Hands-on experience building lifecycle programs such as welcome series, onboarding, engagement, reactivation, win-back, or preference-based journeys.
  • Experience using ESPs or marketing automation platforms such as Mailchimp, HubSpot, Marketo, Sailthru, or similar tools.
  • Skilled in segmentation, automation workflows, behavioral targeting, A/B testing, and performance analysis.
  • Ability to translate email performance data into recommendations that improve subscriber growth, engagement, retention, and monetization.
  • Experience collaborating with editorial, content, media, AdOps, or audience teams to support newsletter quality and business outcomes.
  • Strong writing and editing judgment for evaluating copy, subject lines, CTAs, and campaign messaging.
  • Demonstrated ability to use AI to accelerate newsletter production, generate testing hypotheses, support audience growth, and synthesize insights.
  • Comfortable reviewing AI-generated outputs for accuracy, quality, compliance, and audience relevance before publication.
  • Must be currently authorized to work in the United States in an employer-approved US state; visa sponsorship is not provided.

Benefits

  • Annual salary range of $75,000 to $85,000 USD.
  • Career growth through mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives.
  • Flex Fridays, allowing a full or half day off on Fridays while maintaining a 40-hour week.
  • Remote-first culture with the ability to work from home.
  • Flexible PTO.
  • Medical, dental, and vision coverage for employees and their families.
  • Life, AD&D, Short-Term Disability, and Long-Term Disability insurance coverage.
  • 401(k) with company match.
  • Paid parental leave.
  • Wellness perks including Headspace access and monthly fitness reimbursements.
  • Pet insurance.
  • Speaker Series bonus for presenting in the monthly speaker series.
  • Book reimbursement for up to 12 books per year.
  • Bucket list benefit with annual contributions toward dream adventures after 3 years.

Interested in this position?

Apply directly on the company website

Apply Now

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