Lifecycle Marketing Manager - Remote US

4 weeks, 1 day ago
Full-time
Mid Level
Marketing and Growth
Amazon

Amazon

Amazon operates as a leading international e-commerce platform, offering a vast selection of products ranging from books and electronics to apparel and household goods, while also providing services for consumers, sellers, and content creators.

Internet Software & Services
100K+
Founded 1995

Description

  • Design, build, and optimize multi-channel lifecycle programs across email, in-app messaging, SMS, and automation platforms.
  • Create nurture and conversion programs for free users, trials, prospects, customers, and expansion opportunities.
  • Manage the lifecycle automation infrastructure, including segmentation, behavioral triggers, lead scoring, campaign logic, and workflow documentation.
  • Develop audience segmentation and personalization frameworks based on persona, use case, funnel stage, product behavior, and firmographic data.
  • Partner with Product and Growth on onboarding, activation, feature adoption, product usage milestones, and self-serve conversion campaigns.
  • Own lifecycle performance reporting across engagement, conversion, activation, MQL velocity, retention, expansion, and pipeline influence.
  • Test and optimize messaging, timing, CTAs, segmentation, and journey logic to improve funnel performance.
  • Collaborate with Marketing, Sales, Revenue Operations, Product, and Customer Success to improve handoffs and customer journeys.
  • Build documented workflows, repeatable playbooks, and AI-first automations that scale with the business.

Requirements

  • 3+ years of experience in lifecycle marketing, CRM marketing, growth marketing, demand generation, or marketing automation in B2B SaaS or a high-growth technology environment.
  • Hands-on experience building campaigns in tools such as Customer.io, Claude, N8N, HubSpot, Marketo, Braze, Iterable, or similar platforms.
  • Experience with Salesforce, Segment, Amplitude, and landing page tools is strongly preferred.
  • Experience building automated journeys, nurture programs, onboarding flows, segmentation frameworks, lead scoring models, behavioral triggers, and testing programs.
  • Strong understanding of lifecycle and funnel metrics, including activation, engagement, conversion, retention, expansion, churn, MQL velocity, and pipeline influence.
  • Ability to translate lifecycle performance into clear recommendations for Marketing, Product, Sales, Revenue Operations, and leadership.
  • Bachelor’s degree or equivalent real-world experience in a B2B SaaS GTM, lifecycle, growth, or marketing automation role.
  • Demonstrated ability to build, launch, optimize, and report on automated programs from strategy through execution.
  • Experience with product-led growth, freemium motions, self-serve conversion, product-triggered campaigns, sales technology, revenue technology, or RevOps ecosystems is a plus.
  • U.S. work authorization is required; visa sponsorship is not available.

Interested in this position?

Apply directly on the company website

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