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Head of Lifecycle & Brand Marketing

15 hours, 33 minutes ago
United States
Full-time
Executive
Email Marketing Manager
Marketing and Growth
CRM Email Marketing Figma JIRA Monday.com Prototyping
Apply Now
OppFi

OppFi

OppFi is a leading tech-based finance platform that broadens the reach of community banks to extend credit access for everyday Americans. OppFi is a mission-driven fintech platform that helps everyday Americans gain access to credit with digital specia...

Diversified Financial Services
251-1K
Founded 2012
View All Jobs 4

Description

  • Develop communication strategies that improve conversion across customer touchpoints, including loan origination and repayment.
  • Own the communications roadmap across email, SMS, website, and the Braze platform.
  • Use customer data and cohorts to identify lifecycle drop-offs, behaviors, and interventions that increase customer value.
  • Lead communications for payments, servicing, collections, and other operational transactions.
  • Partner with Product to deliver integrated product marketing experiences.
  • Own lifecycle KPIs and regularly report performance to senior leadership.
  • Define brand standards, voice, tone, visual identity, and creative direction across product lines.
  • Represent brand and creative strategy in executive forums and company-wide go-to-market planning.
  • Lead, mentor, and scale a team of lifecycle marketers, designers, and MarTech professionals with 4+ direct reports.
  • Promote A/B testing, optimization, talent development, and efficient marketing investment.

Requirements

  • 10+ years of marketing experience, focused on customer marketing.
  • 6+ years of experience managing, coaching, and developing teams.
  • FinTech experience and familiarity with highly regulated environments.
  • Strong understanding of omni-channel marketing and CRM communications.
  • Hands-on experience with the Braze platform.
  • Ability to develop strategic roadmaps, prioritize initiatives, and manage complex problems against KPIs.
  • Expertise in brand strategy, tone, voice, visual identity, and creative feedback.
  • Understanding of basic marketing laws and regulatory guidelines.
  • Excellent cross-functional collaboration, communication, prioritization, and stakeholder-management skills.
  • Familiarity with tools such as Figma, Monday, and Jira (preferred).

Benefits

  • $148,000–$222,000 USD compensation range.
  • Eligibility for performance-based bonuses and equity grants.
  • Flexible remote work environment.
  • 401(k) matching and generous paid time off.
  • Medical, dental, and vision coverage.
  • Tuition reimbursement and access to LinkedIn Learning.
  • Lifestyle and employee benefits including DoorDash DashPass, pet insurance, legal services, and Fringe rewards.

Interested in this position?

Apply directly on the company website

Apply Now

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