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Senior Manager, Field & Partner Marketing – Security

9 hours, 35 minutes ago
United States
Full-time
Lead
Partnerships Manager
Sales and Business Development
Digital Marketing
Apply Now
OneSpan

OneSpan

OneSpan provides secure digital agreement solutions, including identity verification, e-signing, and mobile app security, to accelerate customers' digital transformations with ease and compliance.

IT Services
251-1K
Founded 1984
View All Jobs 2

Description

  • Serve as the primary marketing partner to North American and Latin American Security Sales teams.
  • Build annual and quarterly regional marketing plans aligned with pipeline priorities and target accounts.
  • Generate $4M in Year 1 marketing-sourced Americas pipeline, including $2M each from North America and Latin America.
  • Lead approximately 30 field events and regional activations annually.
  • Develop account-based marketing programs, executive roundtables, conferences, customer programs, and partner activations.
  • Create joint marketing plans, sell-to programs, sell-through programs, co-marketing campaigns, and enablement for global partners.
  • Influence at least $1M in incremental global partner pipeline through Partner Marketing.
  • Establish measurement frameworks connecting marketing activity to engagement, deal registration, pipeline, and revenue.
  • Collaborate with Sales, Partnerships, Digital Marketing, Product Marketing, and Corporate Marketing.
  • Identify effective programs and scale them into repeatable global plays, with potential to build a global team.

Requirements

  • 8–12+ years of B2B marketing experience across field, partner/channel, regional, demand generation, or related disciplines.
  • Experience creating marketing programs directly connected to pipeline and revenue.
  • Experience marketing enterprise cybersecurity, identity and access management, authentication, fraud prevention, fintech, enterprise SaaS, or similarly complex technology preferred.
  • Experience working with enterprise Sales organizations, sales leadership, and account executives.
  • Experience developing regional or account-based programs with Digital Marketing or Demand Generation.
  • Experience delivering executive roundtables, conferences, customer experiences, targeted account programs, and partner activations.
  • Experience with global or regional systems integrators, distributors, technology alliances, or marketplaces preferred.
  • Understanding of sell-to, sell-with, and sell-through partner marketing.
  • Experience using pipeline, attribution, account engagement, deal registration, and program-performance data.
  • U.S.-based with professional fluency in English; Spanish and/or Portuguese preferred, and willingness to travel domestically and internationally.

Benefits

  • Opportunity to establish and scale a global Field and Partner Marketing function.
  • Potential career progression to Director, Global Field & Partner Marketing, and Senior Director or VP.
  • Meaningful autonomy, accountability, and direct visibility into commercial impact.
  • Opportunity to build and lead a global team as the function expands.

Interested in this position?

Apply directly on the company website

Apply Now

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