Brand Manager, Channel Development

5 hours, 5 minutes ago
Full-time
Senior
Sales and Business Development
Once Upon a Farm

Once Upon a Farm

Once Upon a Farm provides organic, non-GMO, dairy-free snacks and baby food through cold-pressed pouches and plant-rich meals, fostering a lifelong love for healthy eating from the start.

Beverages
11-50
Founded 2012
$85M raised

Description

  • Manage channel-level brand plans, innovation launches, and cross-functional execution aligned to broader brand and business goals.
  • Develop and execute channel-specific marketing plans that drive trial, repeat, and loyalty among club shoppers.
  • Lead innovation, renovation, and packaging development tailored to club formats, alternative channels, and ecommerce.
  • Own P&L accountability for club SKUs and partner with Finance on forecasting, revenue, margin, and trade objectives.
  • Analyze POS, shipment data, and member insights to guide business decisions and identify opportunities.
  • Collaborate with Sales on promotional strategy, item setup, and annual business reviews.
  • Partner with Operations and Demand Planning to maintain supply continuity and service levels for club accounts.
  • Lead cross-functional project teams for new item launches, product updates, and seasonal initiatives.
  • Work with Creative and Shopper Marketing to deliver on-brand packaging and in-club materials.
  • Manage end-to-end commercialization for club innovation, including business cases, concept validation, packaging design, and post-launch analysis.

Requirements

  • Bachelor's degree required, preferably in Marketing, Innovation, or Business; MBA preferred.
  • 5+ years of related brand management experience within the CPG industry.
  • Strong understanding of the club channel business model, including rotation timing, pallet configuration, pricing, and margin structure.
  • Proven success leading cross-functional teams and managing multiple projects simultaneously.
  • Ability to prioritize, meet deadlines, and adapt to unexpected changes in a fast-paced environment.
  • Strong proficiency in Word, PowerPoint, and Excel.
  • Working knowledge of Outlook, Slack, Monday.com, and other professional platforms.
  • Up to 10% travel required, with periodic company or department travel a few times per quarter.
  • Must reside in the United States, and visa sponsorship is not available.
  • Previous exposure to cross-functional work between Sustainability and Marketing preferred.

Benefits

  • Remote-first work environment.
  • Annual bonus eligibility.
  • 401(k) program with 4% company match after three months.
  • New hire remote life stipend plus annual Nourish and Nurture allowance.
  • Monthly cell and internet stipend.
  • Quarterly Farm-to-Fridge home deliveries and employee discounts.
  • Up to 18 weeks of paid parental leave, plus Baby Steps Back To Work support and breast milk shipping service for eligible parents.
  • Unlimited paid time off, paid volunteer time, and paid civic duty leave.
  • Medical insurance covered at 100% for the employee on select plans, with additional plans available at reduced cost.
  • Vision and dental insurance covered at 100% for the employee and dependents.
  • Life insurance, flexible spending accounts, health savings accounts, and an employee assistance program.

Interested in this position?

Apply directly on the company website

Apply Now

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