RemoteLeaf Logo
Log in Sign up

Senior Manager, Integrated Demand Generation & Account-Based Marketing

1 hour, 16 minutes ago
United States
Full-time
Lead
Account Manager
Sales and Business Development
Salesforce
Apply Now
Novara Puntocom

Novara Puntocom

Novara Puntocom (www.novara.com) is a dynamic online news portal offering real-time updates on Novara and its province, covering a wide range of topics from sports to current affairs.

Internet Software & Services
1-10
View All Jobs 5

Description

  • Develop the integrated new-logo demand strategy with the Director of Demand Generation.
  • Translate company priorities into quarterly campaign themes, target audiences, account motions, offers, channel roles, and activation plans.
  • Own Novara’s account-based marketing framework across 1:1, 1:few, and scalable account programs.
  • Partner with Sales leadership and account executives to define target-account criteria, tiers, investment levels, and joint activation plans.
  • Lead quarterly campaign planning and write briefs that define audience, business objective, message, offer, channel roles, seller activation, and measurement.
  • Coordinate inputs from paid media, email, webinars, events, content, Product Marketing, Corporate Communications, Sales, and SDR teams.
  • Create integrated vertical go-to-market plans and evaluate where to deepen investment, adjust approach, or shift focus.
  • Define seller activation strategies and establish feedback loops with Sales and SDR leaders.
  • Own the business interpretation of demand performance and partner with RevOps and Marketing Ops on reporting, attribution, and measurement.
  • Present concise insights and recommendations to Marketing and go-to-market leadership.

Requirements

  • 8+ years of B2B marketing experience with ownership of demand generation, integrated campaigns, growth marketing, or account-based marketing.
  • Experience marketing B2B SaaS or another complex solution with a consultative, multi-stakeholder sales process.
  • Demonstrated success building integrated campaign strategies tied to measurable business outcomes.
  • Strong experience with account-based marketing, account tiering, intent signals, buying groups, and coordinated Marketing and Sales plays.
  • Experience building vertical, industry, or segment-based go-to-market programs.
  • Strong analytical judgment and ability to translate performance data into priorities and investment decisions.
  • Excellent communication, facilitation, briefing, and executive presentation skills.
  • Ability to lead complex work through influence in a distributed, cross-functional organization.
  • Experience with 6Sense or another account-intelligence platform is preferred.
  • Experience using Salesforce and Marketo data to guide campaign and account decisions is preferred.

Benefits

  • Annual base salary range of $120,000-$140,000.
  • Annual bonus opportunity of 15%.
  • Medical, dental, and vision coverage.
  • Flexible Spending Accounts (FSA).
  • Paid time off plus paid and floating holidays.
  • 401(k) with company match and immediate vesting.
  • Company-funded life insurance.
  • Employee Assistance Program and no-cost mental health benefits.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

bridgebiowp

Skeletal Dysplasia Account Manager - Upstate NY/Northern NE

bridgebiowp 251-1K Pharmaceuticals

BridgeBio is hiring a Skeletal Dysplasia Account Manager to lead the commercial launch of Infigratinib for achondroplasia across multiple Northeast territories.

United States Full-time Senior Account Manager Sales Representative
$155k-$210k
1 minute ago
Lightcast

Strategic Account Manager - 1057 - REMOTE

Lightcast 251-1K Professional Services

Lightcast is hiring a Strategic Account Manager to manage key customer accounts, strengthen relationships, and drive revenue growth through renewals and expansion.

United States Full-time Mid Level Account Manager
CRM
16 minutes ago
Fictiv

Account Manager - Florida Region

Fictiv 251-1K Industrial Conglomerates

MISUMI Americas is hiring an Account Manager to grow strategic factory automation accounts through consultative customer partnership, cross-functional coordination, and market insight generation.

United States Full-time Mid Level Account Manager
$135k-$135k
16 minutes ago
Lever

Publisher & Ad Sales Manager (Mobile Apps & Gaming | APAC)

Lever 251-1K Professional Services

Publisher & Ad Sales Manager at a mobile apps and gaming company in APAC, focused on growing publisher and advertiser partnerships and driving revenue through mobile advertising monetization.

Vietnam Full-time Senior Account Manager Business Development
16 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers