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Head of Marketing

23 hours, 35 minutes ago
United States
Full-time
Executive
Head of Marketing
Marketing and Growth
Digital Marketing SEM SEO
Apply Now
Noctrix Health

Noctrix Health

Noctrix Health is a leading medical equipment manufacturing company that specializes in developing clinically validated wearable therapeutics for the management of chronic neurological disorders. Their revolutionary wearable therapy offers a powerful a...

Health Care Providers & Services
11-50
Founded 2018
View All Jobs 3

Description

  • Define and evolve the company's brand strategy, positioning, messaging architecture, and category leadership narrative.
  • Develop and execute integrated marketing strategies aligned with corporate, commercial, and product objectives.
  • Lead go-to-market planning and execution for product launches, including clinical, provider, and consumer-facing campaigns.
  • Partner with Product Management, Sales, Clinical Affairs, and Commercial Operations to improve market adoption and customer engagement.
  • Drive customer acquisition and revenue growth through scalable omnichannel marketing programs.
  • Oversee digital marketing, paid media, SEO/SEM, lifecycle marketing, CRM marketing, and customer retention initiatives.
  • Develop and execute demand generation programs that increase awareness, engagement, lead generation, and conversion.
  • Lead market research, customer segmentation, competitive analysis, pricing strategy, and demand forecasting initiatives.
  • Build and optimize marketing technology infrastructure, analytics frameworks, automation platforms, and reporting capabilities.
  • Establish KPIs, dashboards, and performance metrics to measure marketing effectiveness and return on investment.
  • Lead public relations, corporate communications, thought leadership initiatives, and crisis communication strategies.
  • Develop content strategies and campaigns that position Noctrix Health as a category-defining leader in neurological health and wearable therapeutics.
  • Build, mentor, and lead a high-performing marketing organization across brand, growth, digital, communications, and product marketing functions.
  • Manage external agencies, strategic partners, vendors, and consultants to maximize marketing effectiveness.
  • Serve as a strategic advisor to the Executive Leadership Team on growth strategy, market opportunities, customer insights, and brand development.
  • Collaborate cross-functionally to ensure message consistency and alignment across all customer touchpoints.
  • Develop annual marketing plans, budgets, and resource allocation strategies that support business objectives.

Requirements

  • 10+ years of progressive marketing leadership experience, preferably within medical device, digital health, healthcare technology, consumer health, or wearable technology industries.
  • Proven track record of building and scaling successful direct-to-consumer (DTC) growth engines and customer acquisition programs.
  • Experience launching innovative products and building category-defining brands.
  • Deep understanding of healthcare ecosystems, regulatory environments, clinical marketing, and reimbursement dynamics.
  • Strong expertise in brand strategy, demand generation, performance marketing, product marketing, and customer lifecycle management.
  • Experience managing significant marketing budgets and measuring performance against business objectives.
  • Strong analytical mindset with experience leveraging data to drive marketing decisions and optimize performance.
  • Experience with marketing technology platforms, CRM systems, marketing automation tools, and analytics solutions.
  • Demonstrated success leading high-performing teams within fast-paced, growth-oriented environments.
  • Exceptional communication, storytelling, executive presentation, and stakeholder management skills.
  • Proven ability to influence and collaborate across executive leadership, product, clinical, commercial, and operational teams.
  • Bachelor's degree required.
  • MBA or other advanced degree preferred.
  • Experience in medical devices, digital therapeutics, wearable technologies, or consumer healthcare products.
  • Experience supporting both healthcare provider and direct-to-consumer commercialization strategies.
  • Experience leading marketing organizations through rapid growth, product launches, and category creation efforts.
  • Familiarity with reimbursement, patient access, and healthcare policy considerations.

Benefits

  • Base pay of more than $240,000 per year, commensurate with experience.
  • Annual performance bonus.
  • Benefits package provided.
  • PTO policy provided.

Interested in this position?

Apply directly on the company website

Apply Now

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