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Marketing Director, Brand Culture

2 months, 2 weeks ago
United States
Full-time
Lead
Head of Marketing
Marketing and Growth
Influencer Marketing
Apply Now
PlayStation

PlayStation

PlayStation leads interactive entertainment with innovative consoles, games, and media, delighting fans globally since 1994.

Household Durables
100K+
Founded 1995
$8M raised
View All Jobs 7

Description

  • Define the long-term cultural vision and point of view for youth audiences globally.
  • Establish PlayStation’s intersection with entertainment, music, fashion, and sports.
  • Identify cultural territories, behaviors, and signals that will shape future brand relevance.
  • Develop a framework for authentic brand expression within culture.
  • Drive ongoing research into youth culture and gaming culture.
  • Evaluate cultural spaces, collaborators, creators, and lifestyle categories for strategic fit and impact.
  • Embed cultural strategy across Brand Marketing, Partnerships, Social, Influencer Marketing, Events, and Creative teams.
  • Create scalable global platforms and activations that connect PlayStation to youth culture.
  • Establish measurement frameworks for relevance, audience engagement, brand affinity, and business impact.
  • Partner with executives and cross-functional stakeholders to deliver brand momentum and business results.

Requirements

  • Bachelor’s degree in marketing, advertising, or a related field.
  • 15+ years of experience building culturally relevant brands in gaming, entertainment, sports, fashion, music, technology, or consumer lifestyle categories.
  • Proven experience defining and driving youth culture strategy for a global brand.
  • Deep expertise working with creators, influencers, talent, and cultural partners in social-first environments.
  • Strong understanding of Gen Z and emerging youth audiences, including the platforms, communities, and behaviors shaping culture today.
  • Genuine interest and/or passion for gaming, entertainment, technology, or digital consumer brands.
  • Track record of translating cultural insights into breakthrough marketing programs, partnerships, and brand platforms at global scale.
  • Experience managing agencies and external partners.
  • Strong project management abilities, including prioritization, deadline management, and resource coordination.
  • Experience influencing senior leadership and leading cross-functional teams across multiple regions.

Benefits

  • Base pay range of $212,000 to $318,000 USD for Seattle, with variation by geography and hybrid working policy.
  • Top-tier benefits package including medical, dental, and vision coverage.
  • Matching 401(k) plan.
  • Paid time off.
  • Wellness program.
  • Employee discounts on Sony products.
  • Eligibility for a bonus package.
  • Flexible remote work option.

Interested in this position?

Apply directly on the company website

Apply Now

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