Marketing Director, Brand Culture

3 hours, 53 minutes ago
Full-time
Lead
Marketing and Growth
PlayStation

PlayStation

PlayStation leads interactive entertainment with innovative consoles, games, and media, delighting fans globally since 1994.

Household Durables
100K+
Founded 1995
$8M raised

Description

  • Define the long-term cultural vision and point of view for youth audiences globally.
  • Establish PlayStation’s intersection with entertainment, music, fashion, and sports.
  • Identify cultural territories, behaviors, and signals that will shape future brand relevance.
  • Develop a framework for authentic brand expression within culture.
  • Drive ongoing research into youth culture and gaming culture.
  • Evaluate cultural spaces, collaborators, creators, and lifestyle categories for strategic fit and impact.
  • Embed cultural strategy across Brand Marketing, Partnerships, Social, Influencer Marketing, Events, and Creative teams.
  • Create scalable global platforms and activations that connect PlayStation to youth culture.
  • Establish measurement frameworks for relevance, audience engagement, brand affinity, and business impact.
  • Partner with executives and cross-functional stakeholders to deliver brand momentum and business results.

Requirements

  • Bachelor’s degree in marketing, advertising, or a related field.
  • 15+ years of experience building culturally relevant brands in gaming, entertainment, sports, fashion, music, technology, or consumer lifestyle categories.
  • Proven experience defining and driving youth culture strategy for a global brand.
  • Deep expertise working with creators, influencers, talent, and cultural partners in social-first environments.
  • Strong understanding of Gen Z and emerging youth audiences, including the platforms, communities, and behaviors shaping culture today.
  • Genuine interest and/or passion for gaming, entertainment, technology, or digital consumer brands.
  • Track record of translating cultural insights into breakthrough marketing programs, partnerships, and brand platforms at global scale.
  • Experience managing agencies and external partners.
  • Strong project management abilities, including prioritization, deadline management, and resource coordination.
  • Experience influencing senior leadership and leading cross-functional teams across multiple regions.

Benefits

  • Base pay range of $212,000 to $318,000 USD for Seattle, with variation by geography and hybrid working policy.
  • Top-tier benefits package including medical, dental, and vision coverage.
  • Matching 401(k) plan.
  • Paid time off.
  • Wellness program.
  • Employee discounts on Sony products.
  • Eligibility for a bonus package.
  • Flexible remote work option.

Interested in this position?

Apply directly on the company website

Apply Now

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