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Vice President, Marketing & Branding

11 hours, 41 minutes ago
Anywhere
Full-time
Executive
Head of Marketing
Design and User Experience
Salesforce
Apply Now
Nightingale College

Nightingale College

Nightingale College is a proprietary post-secondary institution dedicated to providing accredited nursing education programs. With a focus on excellence, integrity, and continuous improvement, the College offers Associate and Bachelor's Degree of Nursi...

Education Services
51-250
Founded 2010
View All Jobs 7

Description

  • Build and own an integrated marketing operating model aligned to shared enrollment goals.
  • Serve as the primary decision-maker across performance marketing, direct marketing, brand, and market research.
  • Lead annual and semesterly integrated marketing planning tied to state-level enrollment targets.
  • Manage market-level dashboards tracking cost per lead, cost per start, and enrollment performance by state and program.
  • Partner with market research to assess state-by-state opportunity, competition, and learner personas.
  • Build and maintain enrollment plans for each market and balance enrollment across states.
  • Oversee Salesforce CRM as the marketing system of record and maintain UTM tracking infrastructure.
  • Design and deploy real-time lead scoring and evaluate vendor partners against performance benchmarks.
  • Lead national brand campaigns and localized market campaigns.
  • Act as executive sponsor for marketing initiatives and coordinate with enrollment, Solutions, Communications, and Business Development.

Requirements

  • 10+ years of progressive marketing leadership experience, including at least 5 years at the VP or senior director level.
  • Experience with multi-state or nationally scaled enrollment or lead generation marketing programs.
  • Prior higher education experience; nursing education or healthcare-adjacent education required.
  • Proven success implementing Salesforce CRM and building UTM/attribution infrastructure.
  • Experience leading cross-functional marketing teams across performance, brand, direct, and market research.
  • Strong analytical ability to translate market-level data into strategy and leadership decisions.
  • Experience managing vendor relationships with performance-based accountability.
  • Background in nursing education marketing (preferred).
  • Familiarity with state regulatory environments, including Boards of Nursing and healthcare system partnerships (preferred).
  • Experience building enrollment or go-to-market plans across multiple geographic markets (preferred).
  • Proficiency with marketing analytics platforms and lead scoring technologies (preferred).
  • Ability to attend New Collaborator Orientation in Salt Lake City, Utah.
  • Employment is contingent upon successful completion of a background check and drug screen.

Benefits

  • Budgeted hiring range of $193,000–$210,000 USD.
  • Travel, lodging, and other accommodations covered for required New Collaborator Orientation in Salt Lake City.
  • Mission-driven work supporting learners pursuing nursing and healthcare careers.
  • Professional and personal development support.
  • Work-life integration and an environment focused on continuous improvement.
  • Opportunity to help scale a high-impact education model serving diverse communities.

Interested in this position?

Apply directly on the company website

Apply Now

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