Vice President, Commercial Marketing

1 month, 3 weeks ago
Full-time
Executive
Sales and Business Development
Midi Health

Midi Health

Midi Health is a virtual care clinic specializing in perimenopause and menopause, offering expert care for women 40+. They provide insurance-covered services with no membership fees or hidden costs. Their experienced clinicians offer personalized treat...

Health Care Providers & Services
11-50
Founded 2021
$53M raised

Description

  • Own the commercial marketing strategy, execution, budget, and performance for the B2B function.
  • Build and lead a multidisciplinary marketing organization and mentor a high-performing team.
  • Develop and refine B2B messaging and positioning for payer, employer, and health system partners.
  • Design and run account-based marketing programs for high-value enterprise accounts.
  • Build and scale MarTech and AI-enabled marketing infrastructure with strong attribution and data visibility.
  • Partner with clinical and research teams to create data-driven thought leadership that supports demand generation.
  • Track market and competitive intelligence and translate insights into positioning and product marketing decisions.
  • Drive pipeline generation, revenue influence, member acquisition, and LTV/CAC improvement across commercial channels.
  • Support commercial deals with collateral, training, RFP materials, and sales-stage content.
  • Align with executive leadership and represent commercial marketing at the C-suite and board level.

Requirements

  • 10+ years of B2B marketing experience, including 5+ years in a senior leadership role.
  • Experience building, scaling, and running high-performing marketing teams and budgets in high-growth environments.
  • Healthcare, digital health, or a highly regulated B2B/B2B2C background strongly preferred.
  • Demonstrated ownership of pipeline, revenue influence, LTV/CAC, or a similar business metric.
  • Deep understanding of the healthcare ecosystem, including experience marketing to payers, employers, and health systems.
  • Fluency with modern marketing automation and MarTech stacks; HubSpot is a plus.
  • Strong enthusiasm for using AI tools to improve speed, leverage, and creative output.
  • Experience owning and managing a significant marketing budget.
  • Proven success with data-driven ABM strategies that penetrate enterprise accounts and accelerate sales pipelines.
  • Executive presence and experience influencing at the CMO, C-suite, and board level.
  • Strong people leadership with experience hiring, mentoring, and retaining marketers.
  • Must be authorized to work in the U.S. without current or future visa sponsorship.

Benefits

  • Salary of $250,000-$300,000 annually.
  • Additional compensation including equity.
  • Benefits included with the role.
  • Remote work with an option for hybrid in the Bay Area.
  • Equal opportunity employer with pay equity commitment.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Head of Marketing

Mighty Networks 51-250 Internet Software & Services

Mighty is hiring a Head of Marketing to launch a new AI product remotely or from Palo Alto, building organic marketing formats and creator-focused growth around its expanding platform.

Content Marketing Instagram API Social Media Marketing
16 hours, 47 minutes ago

Head of Marketing

Town Web 1-10 IT Services

Town Web is seeking a remote, full-time contractor Head of Marketing to lead creative, measurable marketing across its Town Web, HeyGov, and ClerkMinutes municipal software portfolio and turn market attention into qualified revenue pipeline.

Digital Marketing Email Marketing Facebook Ads Google Ads LinkedIn Ads Salesforce
5 days, 17 hours ago

Chief Marketing Officer (CMO)

Knak 51-250 Internet Software & Services

Knak is seeking a builder Chief Marketing Officer to lead end-to-end marketing, pipeline creation, demand generation, and company-wide go-to-market strategy as the B2B SaaS company scales its AI-powered marketing production platform.

Digital Marketing
6 days, 16 hours ago

Senior Director, AMER Field Marketing

Chainguard 51-250 Internet Software & Services

Chainguard is seeking a Senior Director of AMER Field Marketing to lead regional field strategy and a marketing team driving enterprise pipeline growth across North America, LATAM, and the Public Sector.

Cybersecurity HubSpot Salesforce
6 days, 17 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers