Vice President, Commercial Marketing

3 weeks, 4 days ago
Full-time
Executive
Sales and Business Development
Midi Health

Midi Health

Midi Health is a virtual care clinic specializing in perimenopause and menopause, offering expert care for women 40+. They provide insurance-covered services with no membership fees or hidden costs. Their experienced clinicians offer personalized treat...

Health Care Providers & Services
11-50
Founded 2021
$53M raised

Description

  • Own the commercial marketing strategy, execution, budget, and performance for the B2B function.
  • Build and lead a multidisciplinary marketing organization and mentor a high-performing team.
  • Develop and refine B2B messaging and positioning for payer, employer, and health system partners.
  • Design and run account-based marketing programs for high-value enterprise accounts.
  • Build and scale MarTech and AI-enabled marketing infrastructure with strong attribution and data visibility.
  • Partner with clinical and research teams to create data-driven thought leadership that supports demand generation.
  • Track market and competitive intelligence and translate insights into positioning and product marketing decisions.
  • Drive pipeline generation, revenue influence, member acquisition, and LTV/CAC improvement across commercial channels.
  • Support commercial deals with collateral, training, RFP materials, and sales-stage content.
  • Align with executive leadership and represent commercial marketing at the C-suite and board level.

Requirements

  • 10+ years of B2B marketing experience, including 5+ years in a senior leadership role.
  • Experience building, scaling, and running high-performing marketing teams and budgets in high-growth environments.
  • Healthcare, digital health, or a highly regulated B2B/B2B2C background strongly preferred.
  • Demonstrated ownership of pipeline, revenue influence, LTV/CAC, or a similar business metric.
  • Deep understanding of the healthcare ecosystem, including experience marketing to payers, employers, and health systems.
  • Fluency with modern marketing automation and MarTech stacks; HubSpot is a plus.
  • Strong enthusiasm for using AI tools to improve speed, leverage, and creative output.
  • Experience owning and managing a significant marketing budget.
  • Proven success with data-driven ABM strategies that penetrate enterprise accounts and accelerate sales pipelines.
  • Executive presence and experience influencing at the CMO, C-suite, and board level.
  • Strong people leadership with experience hiring, mentoring, and retaining marketers.
  • Must be authorized to work in the U.S. without current or future visa sponsorship.

Benefits

  • Salary of $250,000-$300,000 annually.
  • Additional compensation including equity.
  • Benefits included with the role.
  • Remote work with an option for hybrid in the Bay Area.
  • Equal opportunity employer with pay equity commitment.

Interested in this position?

Apply directly on the company website

Apply Now

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