RemoteLeaf Logo
Log in Sign up

Vice President, Performance Marketing

11 hours, 40 minutes ago
Canada
Full-time
Executive
Digital Marketing Manager
Marketing and Growth
Affiliate Marketing E-commerce Google Ads Google Analytics Tableau
Apply Now
CSC Generation

CSC Generation

CSC Generation is an AI native retail holding entity that revitalizes iconic brands through the use of data, automation, and its Genesis platform to shape the future of commerce in the age of artificial general intelligence.

Internet Software & Services
251-1K
Founded 2016
View All Jobs 23

Description

  • Own the performance marketing P&L and multi-year strategy across all four Backcountry banners.
  • Set channel and budget allocation strategy based on incrementality, LTV, and blended CAC targets.
  • Translate company revenue and margin targets into a multi-year paid media investment plan.
  • Build repeatable playbooks for launches, promotions, and seasonal peaks across the portfolio.
  • Lead a team of performance marketing leaders and specialists, including agency partners.
  • Set operating standards for testing velocity, reporting rigor, and channel expertise.
  • Drive continuous A/B and multivariate testing across creative, landing pages, and audience targeting.
  • Partner with Creative, Merchandising, eCommerce, Product, and Web Development to improve paid performance and conversion.
  • Report performance, risks, and growth opportunities to executive leadership.
  • Own new channel expansion and hands-on execution in emerging channels.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus.
  • 12+ years of experience in performance marketing or paid media.
  • 5+ years leading managers or team leads.
  • Proven ownership of a paid media budget across multiple channels at multi-brand or multi-hundred-million-dollar scale.
  • Track record of managing performance marketing across multiple brands or business units simultaneously.
  • Strong command of CAC, LTV, incrementality, marginal ROAS, and blended efficiency.
  • Experience influencing Creative, Merchandising, eCommerce, and executive stakeholders without direct authority.
  • Experience building and leading teams of leaders and managing agency relationships at scale.
  • Strong executive presence and communication skills, including direct C-suite or leadership team exposure.
  • Hands-on fluency with Google Ads, Meta Ads Manager, Google Analytics, Tableau, or Looker Studio.
  • Experience using AI and automation tools to improve decisions, output, or team efficiency.
  • Preferred: experience in outdoor, sporting goods, cycling, or active lifestyle ecommerce.
  • Preferred: experience with multi-brand or multi-site paid media management.

Benefits

  • Competitive benefits package in Canada, including paid time off policies.
  • RRSP match.
  • Medical, dental, and vision coverage.
  • Supplemental benefit options.
  • Employee discounts across the brand portfolio.
  • Hybrid Toronto location or remote work across Canada.
  • Opportunity to work directly with C-suite and brand executives.
  • Opportunity to build the performance marketing team and org structure from the ground up.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Pinterest

Director, Marketing Technology & Innovation

Pinterest 5K-10K Internet Software & Services

Pinterest is hiring a Director, Marketing Technology & Innovation to lead the marketing organization’s MarTech and AI strategy, operations, and platform evolution across internal teams and external partners.

United States Full-time Executive Head of Marketing Technical Project Manager
$193k-$397k
Agile CI/CD CRM Google Tag Manager LLM
10 hours, 40 minutes ago
Midi Health

Vice President, Commercial Marketing

Midi Health 11-50 Health Care Providers & Services

Midi Health is hiring a VP of Commercial Marketing to lead B2B marketing for its virtual midlife health clinic and drive enterprise growth across payer, employer, and health system partnerships.

United States Full-time Executive Head of Marketing
$250k-$300k
HubSpot
10 hours, 55 minutes ago
FireMon.com

Digital Marketing Manager

FireMon.com 251-1K Professional Services

Digital Marketing Manager at a cybersecurity company, responsible for hands-on cross-channel execution across paid social, search, website, and campaign support to help drive growth marketing initiatives.

United States Full-time Mid Level Digital Marketing Manager
Copywriting CRM Cybersecurity Digital Marketing Google Ads LinkedIn Ads Sanity SEO Vercel
11 hours, 25 minutes ago
Sysdig

Director, Field Marketing & Demand Generation

Sysdig 251-1K IT Services

Sysdig is hiring a Senior Field Marketing leader to own global field, ABM, and event strategy for its cloud security business across AMER, EMEA, and APJ.

United States Full-time Lead Head of Marketing Lead Generation Specialist
$170k-$213k
Content Marketing Digital Marketing Google Tag Manager Salesforce
11 hours, 25 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers