Director, Performance Marketing

11 hours, 57 minutes ago
Full-time
Lead
Data Science and Analytics
Nightingale College

Nightingale College

Nightingale College is a proprietary post-secondary institution dedicated to providing accredited nursing education programs. With a focus on excellence, integrity, and continuous improvement, the College offers Associate and Bachelor's Degree of Nursi...

Education Services
51-250
Founded 2010

Description

  • Identify underperforming markets through analysis of enrollment trends, competitive dynamics, and marketing effectiveness.
  • Build and execute targeted marketing plans to improve enrollment performance in priority markets.
  • Own evergreen messaging strategy to strengthen long-term market presence and brand recall.
  • Partner with Direct Marketing and Creative to align channel execution with market-level strategy.
  • Drive day-to-day optimization, pacing, and performance across assigned marketing channels and platforms.
  • Lead recurring business reviews with vendors to assess trends, ROI, and next steps.
  • Manage monthly accruals, actuals, spend tracking, and invoice processing with Finance and Accounts Payable.
  • Ensure media investments stay aligned with forecasted budgets and performance targets.
  • Own cross-platform performance validation and standardize reporting methodologies.
  • Communicate performance insights to senior leadership and cross-functional partners.
  • Guide tactical adjustments and optimization decisions based on performance trends and market conditions.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
  • 7+ years of progressive experience in performance marketing, media buying, or growth marketing.
  • Experience managing significant paid media budgets with direct financial accountability, including accruals, reconciliations, and pacing.
  • Strong analytical and data literacy skills with the ability to turn cross-platform data into actionable strategy.
  • Experience managing agency and vendor relationships at a strategic level.
  • Proficiency with CRM platforms and marketing analytics tools.
  • Experience in higher education, healthcare, or another mission-driven organization is preferred.
  • Familiarity with enrollment marketing or learner acquisition funnels is preferred.
  • Experience with Salesforce CRM and UTM/attribution tracking systems is preferred.
  • Graduate degree in a related field is preferred.
  • Ability to attend New Collaborator Orientation in Salt Lake City, Utah.
  • Employment contingent upon successful completion of a background check and drug screen.

Benefits

  • Budgeted hiring range of $149,000 to $162,000 USD.
  • Travel, lodging, and other accommodations covered for New Collaborator Orientation in Salt Lake City, Utah.
  • Opportunity to work in a mission-driven organization focused on healthcare education and learner outcomes.
  • Support for professional and personal development.
  • Emphasis on work-life integration.
  • Collaborative environment with leaders who value continuous learning and adaptive growth.

Interested in this position?

Apply directly on the company website

Apply Now

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