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Senior Director, Performance Marketing

11 hours, 41 minutes ago
Canada
Full-time
Lead
Digital Marketing Manager
Marketing and Growth
Affiliate Marketing E-commerce Google Ads Google Analytics Tableau
Apply Now
CSC Generation

CSC Generation

CSC Generation is an AI native retail holding entity that revitalizes iconic brands through the use of data, automation, and its Genesis platform to shape the future of commerce in the age of artificial general intelligence.

Internet Software & Services
251-1K
Founded 2016
View All Jobs 23

Description

  • Own the paid media strategy and roadmap across paid search, paid social, shopping/feed, display, affiliate, video/TV, and emerging channels.
  • Set channel mix and budget allocation using incrementality, LTV, CAC, and revenue and margin targets.
  • Lead and develop a team of 3 plus agency partners, setting standards for testing, reporting, and channel execution.
  • Stay hands-on by reviewing campaigns, auditing account structure, and addressing underperformance directly.
  • Own new channel expansion and execute campaigns in new channels.
  • Build repeatable playbooks for launches, promotions, and seasonal peaks across the brand portfolio.
  • Run continuous A/B and multivariate testing across creative, landing pages, and audience targeting.
  • Partner with Creative, Merchandising, eCommerce, Product, and Web Development to improve ad performance and conversion.
  • Track competitor activity and market trends to identify new opportunities.
  • Report performance, budget efficiency, risks, and growth opportunities to executive leadership.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field; advanced degree a plus.
  • 8+ years of experience in performance marketing or paid media.
  • 3+ years of experience managing a team and agency relationships.
  • Proven ownership of a multi-channel paid media budget across search, social, shopping/feed, and display.
  • Track record of working across multiple brands or business units simultaneously.
  • Strong understanding of CAC, LTV, incrementality, marginal ROAS, and blended efficiency.
  • Ability to influence cross-functional partners without direct authority.
  • Comfort operating at both strategic and hands-on levels.
  • Strong executive presence and communication skills, including experience reporting to senior leadership.
  • Experience using AI tools and workflows to improve performance, reporting, creative production, or team efficiency.
  • Hands-on proficiency with Google Ads, Meta Ads Manager, Google Analytics, Tableau, or Looker Studio.
  • Experience in outdoor, sporting goods, cycling, or active lifestyle ecommerce (preferred).
  • Experience with multi-brand or multi-site paid media management (preferred).

Benefits

  • Paid time off policies.
  • 401(k) match (US) / RRSP match (Canada).
  • Medical, dental, and vision coverage.
  • Supplemental benefit options.
  • Employee discounts across the brand portfolio.
  • Hybrid or remote work options depending on location.
  • Executive access and high visibility with senior leadership.

Interested in this position?

Apply directly on the company website

Apply Now

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