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Senior Marketing Data Analyst

10 hours, 45 minutes ago
Ukraine
Full-time
Senior
Data Analyst
Data Science and Analytics
GCP Google Ads LinkedIn Ads Looker Power BI Python R Salesforce SEO Snowflake SQL
Apply Now
N-iX

N-iX

N-iX is a global software development company that helps organizations achieve lasting business value through advanced technology solutions, serving various sectors with expertise in cloud, data analytics, and IoT.

Internet Software & Services
1001-5000
Founded 2002
View All Jobs 7

Description

  • Own end-to-end marketing pipeline reporting, from first website visit through qualified opportunities and closed revenue.
  • Analyze pipeline volume, quality, conversion, and velocity by channel, campaign, content asset, region, and persona.
  • Maintain the weekly qualified-pipeline view for leadership meetings and provide written analysis of performance changes.
  • Conduct quarterly channel-mix and spend-efficiency reviews and recommend budget reallocations.
  • Measure and improve website conversion journeys, serving as the team’s GA4 expert and maintaining accurate tracking.
  • Create a consistent measurement framework for paid search, organic search, ABM, events, and social channels.
  • Design and evaluate experiments across web pages, forms, and campaigns, including confidence-level reporting.
  • Build pipeline and lead forecasts, attribution approaches, and statistical models for long, multi-touch B2B buying cycles.
  • Own the reporting data model integrating CRM, web analytics, and ad-platform data; establish data-quality checks and resolve source issues.
  • Develop executive dashboards, automate recurring reports, and enable self-service performance reporting for marketing teams.

Requirements

  • 5+ years of professional analytics experience, including 3+ years in marketing or revenue operations at a B2B SaaS, technology services, or IT consulting company.
  • Upper-Intermediate English proficiency or higher.
  • Strong SQL and working proficiency in Python or R, with applied statistics experience in areas such as predictive modeling or causal inference.
  • Advanced GA4 experience and hands-on experience with a CRM; Salesforce experience is preferred.
  • Experience with Google Ads, LinkedIn Ads, and BI tools such as Power BI, Looker, or Looker Studio.
  • Knowledge of CRM objects including leads, contacts, accounts, opportunities, and campaigns, and how funnel metrics map to them.
  • Fluency in B2B funnel metrics, including MQL-to-Target Opportunity conversion, pipeline velocity, and ACV.
  • Experience with long-cycle, multi-stakeholder B2B buying funnels and presenting data-driven insights to senior leaders.
  • Daily experience using AI tools for analytical work, with sound judgment in validating outputs.
  • Degree in a quantitative field such as Statistics, Mathematics, Economics, Operations Research, or Data Science.
  • Experience with B2B incrementality testing, dimensional data models in BigQuery or Snowflake, or Python automation and data-quality scripts (preferred).
  • Familiarity with intent data, sales engagement, conversation intelligence, SEO, behavior analytics, or marketing automation platforms (preferred).

Benefits

  • Flexible work format, including remote, office-based, or hybrid options.
  • Competitive salary and compensation package.
  • Personalized career growth and professional development support.
  • Mentorship, tech talks, training, and centers of excellence.
  • Active tech communities and regular knowledge-sharing opportunities.
  • Education reimbursement.
  • Corporate events, team-building activities, and anniversary gifts.
  • Additional location-specific benefits.

Interested in this position?

Apply directly on the company website

Apply Now

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