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Analytics & Insights Specialist

3 weeks, 2 days ago
Colombia
Contract
Lead
Business Intelligence Analyst
Data Science and Analytics
Apache Airflow AWS CRM dbt Digital Marketing GCP Generative AI Hotjar Machine Learning Matplotlib NumPy Pandas Plotly Power BI Python Scikit-learn Seaborn SEO SQL Tableau
Apply Now
Multiplica

Multiplica

Multiplica specializes in digital strategy and web analytics, helping organizations enhance their digital growth and product development through innovative solutions and expert talent.

Internet Software & Services
251-1K
Founded 2000
View All Jobs 6

Description

  • Design and execute advanced analyses on digital behavior, campaign performance, and conversion funnels to identify patterns, opportunities, and risks.
  • Generate actionable insights and recommendations for Marketing, Product, and Commercial teams.
  • Build data storytelling narratives tailored to technical, managerial, and executive audiences.
  • Define KPIs, measurement frameworks, and attribution models for the digital ecosystem.
  • Build and maintain data pipelines in BigQuery from GA4, CRM, media, and transactional sources.
  • Design optimized SQL queries on large-scale datasets, including GA4 export tables.
  • Collaborate with Data Engineering on data modeling, quality, governance, and availability across GCP and AWS.
  • Design and maintain executive dashboards in Looker Studio or other BI tools.
  • Present findings to C-level audiences in clear, business-oriented language.
  • Support junior analysts and promote data-driven decision-making across regional teams.

Requirements

  • Bachelor's or Master's degree in Statistics, Data Science, Engineering, Economics, Mathematics, Industrial Engineering, or related fields.
  • Relevant certifications in Google Analytics, Google Cloud (Data Engineer / Data Analyst), AWS (Data Analytics), or equivalents are a plus.
  • Experience in advanced analytics, data science, or business intelligence roles, preferably in digital, telecommunications, e-commerce, or media industries.
  • Experience leading end-to-end analytics projects from problem definition to implementation and communication.
  • Experience in regional or multinational environments is a strong plus.
  • Hands-on experience with Google Analytics 4 (GA4), including configuration, implementation, advanced analysis, and BigQuery export.
  • Advanced BigQuery / SQL skills, including window functions, partitioning, cost optimization, and integration with GA4 and transactional data.
  • Hands-on experience with AWS data services such as S3, Athena, Glue, Redshift, or equivalents.
  • Python experience with pandas, numpy, matplotlib, seaborn, plotly, scikit-learn, and statsmodels.
  • Machine learning knowledge covering supervised and unsupervised algorithms, validation, metrics, and experimentation.
  • Deep understanding of digital marketing topics such as paid media, SEO, CRM, CRO, attribution, conversion funnels, and customer journey.
  • Experience with Looker Studio, Power BI, Tableau, or similar data visualization tools.
  • Nice to have: experience with dbt, Airflow, experimentation platforms, CRO tools, causal inference frameworks, and generative AI tools.
  • English proficiency at intermediate to advanced level (B1/B2) for meetings, presentations, and technical documentation.

Benefits

  • 3-month project duration.
  • Payment on a fee-for-service / contractor basis.

Interested in this position?

Apply directly on the company website

Apply Now

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